Crossroads update

Crossroads update

Posted: Sep 5, 2019 3:16 PM
Updated: Sep 5, 2019 3:16 PM

Speech to Text for Crossroads update

Below is the closed-captioning text associated with this video. Since this uses automated speech to text spelling and grammar may not be accurate.

a local company is making some changes that benefit both them and their customers. here's more in this week's locally made monday. there's a lot brewing at crossroads kombucha in fort wayne these days.one of the most noticeable things is the bottle you drink from.tom brookshire with crossroads says they've gone small to go big."one of the things that we did is we switched over to a 12 ounce size packaging versus the 16 ounce size for a couple of reasons. one, to lower the price point to the consumer and also we had a lot of feedback that 16 ounces was just too much for one consumption and a lot of people weren't saving it for later."the smaller bottle size is helping crossroads kombucha be more efficient in areas like packaging.it's also helping them ship more product to more locations.chad warn with crossroads says the change has also created less trash."definitely less waste. smaller label. everything, more compact, streamline. so less waste is also getting passed on to the consumer which is a good thing. less waste for landfills, more good product going out to the customers."brookshire says you can now expect to pay around 50 cents less when you pick up some kombucha.but he wants customers to rest assured that just because it's smaller and cheaper, they haven't changed what's inside the bottle."when we looked at this and how we're going to be competitive as we go regional and possibly even national, we had to reach certain price points. well we knew we weren't going to be able to do that in the 16 ounce packaging without compromising flavor and we did not want to do that. so our best option was to go to a slightly smaller packaging size, keep that quality and not compromise on that at all, and at the same time still deliver a better price point to the consumer."
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