FORT WAYNE, Ind. (WFFT) -- Going over the edge for a good cause. United Way of Allen County’s latest fundraising effort involves descending down the PNC building in downtown Fort Wayne.
Don’t worry it’s not the entire building, just 80 feet down the side that faces Main Street.
It’s all to raise money to help United Way improve neighborhoods in Fort Wayne.
United Way of Allen County President and CEO Matthew Purkey said it was time to try something new.
“We cannot continue to do what we’ve always done if we want to do what we’ve never done,” he said.
Purkey said having an event outside was a welcome change.
“And what better way … after we’ve all been cooped up for the last year, to come out and be able to go over the side of a building,” Purkey added.
Participants need to raise $1,000 to rappel.
The goal is to raise $100,000 for United Way’s Strong Neighborhoods initiative.
Purkey said it’s needed to create change in the community.
“Historically, United Way of Allen County has overlooked certain parts of our community,” he said. “And so we are taking a very intentional look into communities we have not invested in prior to, and this is our opportunity to listen more and talk less.”
Fort Wayne Mayor Tom Henry kicked off the event today.
He said though the neighborhoods in the city have different needs, they still have something in common.
“That is they have certain resources that they need to have access to,” Henry said. “That’s what United Way is trying to do is identify neighborhoods that have the most need, and try to put together the resources to help meet those needs.”
Purkey said part of that will be through making connections.
“Between the faith community, the nonprofit community, the business community, whatever that looks like,” he said.
The funds will be a step toward changes in the community, and changes in United Way.
“We have to start looking at our work differently, the way we talk to the community, the way we interact with the community,” Purkey said.
The second round of participants will start descending the building around 9 a.m. on Friday morning.
They have until the end of the day Friday to raise their individual $1,000 goals.