FORT WAYNE, Ind. (WFFT) - Sweetwater's GearFest went virtual for its 19th anniversary.
The Sweetwater team moved the music festival from the stage to the computer in just a matter of months because of the COVID-19 pandemic.
"We decided at the end of April to make it an online event as opposed to being in person," said Sweetwater executive director Bob Bailey.
The two-day event took place Friday and Saturday, June 26 and 27, but not in the fashion which regular GearFest attendees were accustomed.
"We like to say we bring in about 17,000 or 18,000 of our closest friends to celebrate with us. Making music. Buying audio gear," said Sweetwater vice president of corporate communications Heather Herron.
But Herron notes Sweetwater couldn't safely hold that amount of people on their campus by this time of year because of pending coronavirus worries.
Instead, the Sweetwater team livestreamed fan favorites from musical appearances, to exclusive new content directly from manufacturers previously scheduled to attend the event.
"The response has been overwhelmingly positive," said Bob Bailey.
More music content and items for purchase continue to be available at the Gearfest website.
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