FORT WAYNE, Ind. (WFFT) — Hair Affair Co-Owner Karen McClain feels like the big winner in Shop Waynedale’s promotional game.
Her prize: a boost in business.
"It draws attention to Waynedale and brings newer people into it and see what there is available," McClain said.
Shop Waynedale participants brought their gamebooks to dozens of local shops last week to enter drawings and complete a scavenger hunt.
McClain says this increased foot traffic is helpful as she continues to work back from the COVID-19 pandemic.
"We were shut down. Hadn’t done that for 40 plus years. And it took out quite a few of the small businesses," McClain said.
So Alex Cornwell helped start the Shop Waynedale event in 2020 to draw people to local businesses.
This year, he brought the game back for an encore.
"More than anything, it was something that was so successful last year, people said, ‘Hey, when’s it going to happen again this year?’" Cornwell said.
Cornwell says the scavenger hunt and local business passport was about not only bringing people back into the community but also showing the rest of the city what Waynedale has to offer.
"We’re excited that businesses are bouncing back, and we’re excited about sharing all of the great businesses in our little community that are unique to Fort Wayne," Cornwell said.
"It’s been good to see new faces and new people coming in," McClain said. "It’s wonderful."
For those who missed this summer’s game, Cornwell says Waynedale has discussed doing it again this year before the holidays.
"Just because it’s been so successful," Cornwell said. "People really get into the scavenger hunt where they’re trying to find clues and they’re driving up and down our business districts and really creating awareness for our community."
A community hoping to come back stronger than ever.
Scavenger hunt participants who entered their Waynedale passport last week are eligible for prizes.
Cornwell says Waynedale will notify prize-winners starting Friday.