FORT WAYNE, Ind. (WFFT) -- As a national shortage plagues the floral industry, mom and pop shops are struggling to keep up with demand.
White roses are a staple for special events like weddings and funerals.
The popular pick is becoming harder to come by.
“Nobody had weddings last year so now everybody’s having weddings this year and everybody wants white roses," Holly Holzinger at Flowers of Canterbury said.
There’s not only been a spike in weddings. Lately, funerals make up a majority of their business.
“There’s not enough. They actually haven’t bounced back from growing from COVID,” Holzinger said.
When the coronavirus pandemic hit, workers left the fields, flowers remained unpicked and crops were destroyed.
Moring’s Flowers and Gifts, Inc. Designer Abby Stein says high demand and little supply mean increased prices and limited availability.
“When people wanna know how much something is, it’s hard to give them an off the bat idea of how much something is going to be,” Stein said.
Flowers are only one piece of this puzzle.
“Not all flowers come in blue, so we would paint a white flower blue. Blue has been really hard to come by. Green is hard to come by,” she said.
Stein says customers’ flexibility and understanding goes a long way.
“We tell them all the time. We can come as close as possible to the arrangement, we might have to substitute something. Maybe this is in a different color than this flower. We can swap them out,” she said.
Florists urge the public to support small businesses and shop locally.