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Misfits Market: The ugly produce pioneer announces Indiana expansion

To help provide organic, fresh and affordable produce that eliminates food waste, Misfits Market will begin delivering to Illinois, Indiana, and Kentucky

Posted: Sep 9, 2019 10:47 PM
Updated: Sep 10, 2019 10:53 AM

FORT WAYNE, Ind. (WFFT) — Misfits Market, the nation’s largest reaching fresh produce delivery service, announced they will now deliver to all of Illinois, Indiana and Kentucky, starting Monday, Sept. 9.

This expansion will allow for these three states to join the current 16, enabling Misfits Market to have the largest delivery radius of any ugly produce company.


Misfits Market Box Options:

Mischief Box ($22 plus $5 shipping)

• A smaller box of organic mixed fruits and vegetables; comparable to $35-40 worth of grocery store or farmers’ market produce
• Contains approximately 10-12 pounds of organic mixed fruits and vegetables
• Serves 1-2 people for a week

Madness Box ($34 plus $5 shipping)

• A larger box of organic mixed fruits and vegetables; comparable to $60-$70 worth of grocery store or farmers’ market produce
• Contains approximately 18-20 pounds of organic mixed fruits and vegetables
• Serves 4-5 people for a week

Misfits Market is part of the larger “ugly” produce movement that is raising awareness of food waste, as well as changing the way we think about “beauty” standards for our fruits and vegetables.

The company’s mission is based on the reality that 30-40% of the food produced in the United States is never eaten.

Perfectly delicious and nutritious fruits and vegetables are routinely rejected by supermarkets due to cosmetic imperfections; consequently, billions of dollars worth of produce is often left to rot in fields or landfills.

According to the 2015 Materials Management data by the U.S. Environmental Protection Agency, more than 39 million tons of food is thrown away every year.

Since its founding in 2018, Misfits Market has rescued more than 10 million pounds of produce that would have otherwise gone to waste.

All of Misfits Market’s produce is certified organic, non-GMO, and sourced from trusted growers around the country.

Misfits Market boxes can be purchased on a one-time or weekly/bi-weekly subscription basis at

Each delivery includes a variety of seasonal produce such as kale, lettuce, arugula, squash, cauliflower, tomatoes, potatoes, apples, peaches, plums, celery and cabbage.

Prior to Monday, Misfits Market delivered to Connecticut, Delaware, New Hampshire, New Jersey, New York, North Carolina, Maine, Maryland, Massachusetts, Ohio, Pennsylvania, Rhode Island, South Carolina, Vermont, Virginia and West Virginia.



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