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FORT WAYNE, Ind. (WFFT)- Monday, Kroger announced their 'Fight Cancer Day' fundraising initiative at their location on Dupont Road with the store and parking lot full of shoppers.
"Kroger really looks at how we can give back to the communities that we serve. Certainly Cancer Day is one of those," Chris Gomez, Kroger Regional District Manager said.
They are hoping it's just as full October 3rd. It's the day where they plan to donate 3% of all sales across 17 store locations to several local cancer organizations.
"Last year's total is right around $76,000. This year we expect to break that $5,000,000 mark," he added.
This initiative helps the American Cancer Society, Cancer Services of Northeast Indiana, and Francine's Friends to help people like cancer survivor Kurt Chelius.
"When it happened to me, I went through cancer twice. Probably the most stressful and painful thing was losing my job," Chelius said.
He said the partnership that Kroger has with these organizations is part of the reason he's advocating for them saying it gives people the opportunity to help without breaking the bank, and it helps those organizations to service people who can't get what they need like when he was struggling.
"It allows us to provide wigs, nutrition drink, durable medical equipment, financial assistance to help with those medical bills," Stacey Stumpf with Cancer Services of Northeast Indiana said.
The giving doesn't stop after the 3rd.
Gomez said all month long you can pick up a scan card at the registers.
There are different amounts where you can donate right on the spot.