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Indiana State Department of Health launches 'Behind the Haze' campaign

The “Behind the Haze” campaign is part of a $2 million effort announced by Governor Eric Holcomb and State Health Commissioner Dr. Kris Box to reduce vaping among Indiana children.

Posted: Nov 18, 2019 1:36 PM
Updated: Nov 18, 2019 4:06 PM

INDIANAPOLIS (WFFT) —The Indiana State Department of Health (ISDH) launched a public awareness campaign to educate youths about the dangers of e-cigarettes, or “vaping” on Monday.

The “Behind the Haze” campaign is part of a $2 million effort announced by Governor Eric Holcomb and State Health Commissioner Dr. Kris Box to reduce vaping among Indiana children.

“The speed at which vaping is increasing among youth is alarming, and we must protect children from a lifetime of nicotine addiction,” Governor Holcomb said. “These efforts will help curb youth vaping, educate the public on health risks and provide resources to help people who want to quit.”

Dr. Box said the Indiana Youth Tobacco Survey found the use of e-cigarettes has increased more than 350 percent among Indiana middle and high school students since 2012, which makes public awareness a critical part of protecting young Hoosiers’ health.

"Most teens don’t really know what these products contain,” Dr. Box said. “We hope that this campaign educates youth about what they could be putting into their bodies and helps protect them from the lung injuries and nicotine addiction that we are seeing across our state.”

Indiana is licensing “Behind the Haze” as part of its three-pronged Vape-Free Indiana initiative, which includes prevention, education and cessation.

The effort also includes school convocations featuring the “Sweet Deception” program, which is expected to reach more than 32,000 students in 52 schools this year, peer-to-peer training and resources for schools and parents.

Details and resources are available here.

Miranda Spitznagle, director of the Tobacco Prevention and Cessation Commission, said ISDH chose the “Behind the Haze” campaign because of its proven success in reaching teens in other states.

“We know that young people are more likely to pay attention to a message designed to change their behaviors when it’s delivered by their peers,” Spitznagle said. “This campaign speaks to youth in clear, no-nonsense language and will reach them on media platforms that they’re most likely to use, like Instagram and Facebook.”

The campaign comes as ISDH continues to investigate vaping-related lung injuries that have hospitalized 104 people and led to four Indiana deaths.

You learn more about severe lung injuries here.

For the latest on vaping-related injuries nationwide, visit the CDC website.

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 659127

Reported Deaths: 12494
CountyCasesDeaths
Marion903271628
Lake48239872
Allen35663632
Hamilton31929395
St. Joseph29721510
Elkhart25306412
Vanderburgh21173377
Tippecanoe19873199
Johnson16290355
Porter15896268
Hendricks15765300
Clark11885179
Madison11704315
Vigo11538229
Monroe10285159
Delaware9815178
LaPorte9732195
Howard9030195
Kosciusko8529108
Bartholomew7412147
Hancock7392128
Warrick7389147
Floyd7172165
Wayne6616189
Grant6411157
Morgan6054124
Boone605388
Dubois5885111
Dearborn542366
Henry540792
Marshall5406104
Cass539699
Noble508176
Jackson463664
Shelby459390
Lawrence4165111
Gibson401081
Harrison397061
Clinton393753
Montgomery384283
DeKalb384078
Knox355784
Miami355663
Whitley347835
Huntington341276
Steuben337155
Wabash329776
Putnam327359
Ripley325661
Adams321549
Jasper314243
White296151
Jefferson293370
Daviess284696
Fayette270856
Decatur269788
Greene260679
Posey260131
Wells256574
Scott249649
LaGrange240570
Clay239744
Randolph225276
Spencer216630
Jennings214144
Washington209327
Sullivan202639
Fountain200942
Starke186950
Owen181853
Fulton177737
Jay177328
Carroll176118
Perry173035
Orange170750
Rush164322
Vermillion159541
Franklin158835
Tipton145841
Parke138415
Pike127432
Blackford120327
Pulaski106444
Newton96431
Brown94839
Benton91613
Crawford90413
Martin80014
Switzerland7527
Warren75212
Union66910
Ohio52911
Unassigned0429

Ohio Coronavirus Cases

Data is updated nightly.

Cases: 962404

Reported Deaths: 17125
CountyCasesDeaths
Franklin1113121196
Cuyahoga948671715
Hamilton72843954
Montgomery47066879
Summit39845950
Butler35195464
Lucas34971757
Stark29161836
Warren22244270
Lorain21846388
Mahoning19314540
Lake18273301
Clermont18248208
Delaware16320131
Licking14864199
Fairfield14418157
Trumbull14202458
Greene13501212
Medina13263219
Clark12162335
Wood11433193
Portage10897155
Allen10732233
Richland10203205
Miami9969184
Columbiana8077180
Muskingum8068127
Tuscarawas7993235
Pickaway798698
Marion7954137
Wayne7828217
Erie6820184
Ross6092136
Geauga6010129
Hancock5955112
Ashtabula5907144
Scioto5890104
Lawrence521473
Union507852
Darke5016123
Belmont485788
Jefferson4747107
Huron4745117
Sandusky474594
Seneca4633103
Athens459431
Mercer4574101
Washington456487
Auglaize454598
Shelby440168
Knox399586
Putnam3971101
Madison390547
Ashland376695
Fulton376264
Defiance3688102
Brown368242
Crawford355796
Logan351558
Preble351370
Clinton338063
Highland325455
Ottawa320667
Williams300577
Jackson287956
Guernsey284634
Champaign283845
Fayette266844
Perry266243
Morrow257824
Henry243865
Holmes2425104
Hardin242256
Coshocton231647
Van Wert228149
Gallia220246
Adams214532
Pike213227
Wyandot208652
Hocking192648
Carroll179528
Paulding158323
Meigs134036
Noble128442
Monroe115636
Morgan99934
Harrison99732
Vinton76515
Unassigned00
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