Indiana State Department of Health launches 'Behind the Haze' campaign

The “Behind the Haze” campaign is part of a $2 million effort announced by Governor Eric Holcomb and State Health Commissioner Dr. Kris Box to reduce vaping among Indiana children.

Posted: Nov 18, 2019 1:36 PM
Updated: Nov 18, 2019 4:06 PM

INDIANAPOLIS (WFFT) —The Indiana State Department of Health (ISDH) launched a public awareness campaign to educate youths about the dangers of e-cigarettes, or “vaping” on Monday.

The “Behind the Haze” campaign is part of a $2 million effort announced by Governor Eric Holcomb and State Health Commissioner Dr. Kris Box to reduce vaping among Indiana children.

“The speed at which vaping is increasing among youth is alarming, and we must protect children from a lifetime of nicotine addiction,” Governor Holcomb said. “These efforts will help curb youth vaping, educate the public on health risks and provide resources to help people who want to quit.”

Dr. Box said the Indiana Youth Tobacco Survey found the use of e-cigarettes has increased more than 350 percent among Indiana middle and high school students since 2012, which makes public awareness a critical part of protecting young Hoosiers’ health.

"Most teens don’t really know what these products contain,” Dr. Box said. “We hope that this campaign educates youth about what they could be putting into their bodies and helps protect them from the lung injuries and nicotine addiction that we are seeing across our state.”

Indiana is licensing “Behind the Haze” as part of its three-pronged Vape-Free Indiana initiative, which includes prevention, education and cessation.

The effort also includes school convocations featuring the “Sweet Deception” program, which is expected to reach more than 32,000 students in 52 schools this year, peer-to-peer training and resources for schools and parents.

Details and resources are available here.

Miranda Spitznagle, director of the Tobacco Prevention and Cessation Commission, said ISDH chose the “Behind the Haze” campaign because of its proven success in reaching teens in other states.

“We know that young people are more likely to pay attention to a message designed to change their behaviors when it’s delivered by their peers,” Spitznagle said. “This campaign speaks to youth in clear, no-nonsense language and will reach them on media platforms that they’re most likely to use, like Instagram and Facebook.”

The campaign comes as ISDH continues to investigate vaping-related lung injuries that have hospitalized 104 people and led to four Indiana deaths.

You learn more about severe lung injuries here.

For the latest on vaping-related injuries nationwide, visit the CDC website.

Indiana Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 68433

Reported Deaths: 2980
CountyConfirmedDeaths
Marion14863719
Lake7101271
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Hamilton2513104
Cass17519
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Johnson1652118
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Tippecanoe110311
Clark108145
Madison84765
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Howard81065
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Gibson2004
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Perry17212
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Washington1161
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Clay975
Jay820
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Brown701
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Benton600
Blackford532
Ohio514
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Parke451
Switzerland430
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Ohio Coronavirus Cases

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Confirmed Cases: 93963

Reported Deaths: 3539
CountyConfirmedDeaths
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Cuyahoga12753477
Hamilton9160248
Lucas4944318
Montgomery405778
Summit3294217
Marion288444
Butler271459
Mahoning2411253
Pickaway235742
Stark1690132
Lorain163476
Warren163435
Columbiana158260
Trumbull1433103
Fairfield125425
Delaware120618
Licking112543
Clark108613
Lake104336
Wood92458
Clermont85511
Medina83533
Miami76937
Tuscarawas74713
Portage71760
Allen65442
Greene62611
Belmont58926
Richland54012
Ashtabula53945
Mercer53513
Geauga53143
Erie52427
Wayne49958
Ross4014
Huron3764
Ottawa35925
Athens3451
Madison33310
Sandusky33217
Holmes3226
Darke32127
Hancock3202
Auglaize2225
Lawrence2200
Union2161
Jefferson2063
Washington19722
Putnam19217
Scioto1881
Coshocton1866
Muskingum1811
Knox1692
Crawford1685
Preble1662
Seneca1613
Shelby1604
Morrow1582
Hardin15012
Clinton1486
Fulton1401
Champaign1381
Ashland1333
Highland1321
Defiance1294
Williams1243
Logan1231
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Brown1121
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