Facebook data breach fuels drive to discover online footprint

Facebook data breach fuels drive to discover online footprint

Posted: Apr 3, 2018 6:35 PM
Updated: Apr 7, 2018 2:29 PM

FORT WAYNE, Ind. (WFFT) - People across the world are reacting to the recent data breach at Facebook, and here locally, people are worried if their information is being used.


When asked how she felt about the amount of personal information available on the internet, Lindsay Roseberry, a local resident, said "I’m definitely uncomfortable. I have turned off location tracking services because that bothers me that just anyone can know where I am or where I’ve been, or chart where I’m going.”

Another local resident, Steve Howenstine, echoed Rosenberry, saying “it’s a concern, obviously. I try to do everything I can to negate that. Hopefully, it’ll never happen to me.”

Cambridge Analytica exploited a loophole by creating a Facebook quiz that inserted code to your profile to capture profile data like birthday and address, but it also was used to gather behavioral information, like political affiliation based on likes, and some of our personal information we give away freely. That’s because we click yes before reading the terms of agreement.

The problems? 1) Facebook knew about the loophole 2 years prior to the incident and 2) if you took the quiz created by Analytica, they gathered information not just from you, but from your friends who haven’t even taken the quiz. These are partly the reason why Facebook is catching so much heat.

Dr. Adolfo Coronado, an assistant professor of computer science has been researching security and privacy online since 2009 says this is how companies make money, by selling the data you agreed to share.

“The challenge that these companies such as facebook and google that they rely on making money on customer information or personal information is finding the right balance between the business drive of making money and the ethical/legal responsibility that these companies have to protect private information,” said Coronado.

The Facebook incident is costing Facebook billions of dollars in the short term, but may have long-effects effects according to Coronado.

“I think more importantly, in a more long term damage to Facebook in terms of its value is the trust of the users,” he said

There are simple ways to protect some of your information online, such as setting your privacy setting to the strictest possible, not giving out private information to questionable websites, and limiting the information you post, because once it’s out there, it’s basically public domain.

To find out what Facebook and Google know about you, click the following links.

Facebook

Google

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