FORT WAYNE, Ind. (WFFT) -- For some local businesses, the month of December is crucial for sales for the whole year.
That's why the Downtown Improvement District puts on the Days of Holly Shopping every year to extend Small Business Saturday to every weekend this month.
Fairtrade nonprofit, Creative Women of the World, makes four to six months' worth of sales during the holiday season alone.
"Last year it was definitely fewer people than this year. People are happy to be out of their houses and doing less online shopping and actually going out in public more to do their shopping," Creative Women of the World Manager Alison McPhearson said.
Despite a push to get back into brick and mortars, this Cyber Monday online traffic has been consistent.
"We still offer the option of curbside pick up for people that are uncomfortable coming in, that's still an opportunity," McPhearson said.
Over at First and Wilkerson Designs, online sales are the bulk of the business.
"Year-round, we get people that are buying online. It's just more convenient," First and Wilkerson Designs Manager Desirae Dworak said.
Her normally quiet, 1,000 square foot store was bustling with customers on Saturday.
"At any given moment, the store was packed full of people. I was here alone, which was really fun. It was a point where I was like 'who needs help?' 'Do you need help?'"
Dworak enjoys the commotion and is looking forward to more crowds during the next three Saturdays in December.
Here is a full list of stores participating in the Days of Holly Shopping.