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Samsung unveils 'mobile-first' laptops

Samsung unveiled its new Galaxy Book Pro and Galaxy Book Pro 360 laptops, which feature 5G connectivity, meaning you can be online even away from wi-fi.

Posted: May 2, 2021 1:27 AM


Samsung is bringing some of the strengths of its flagship Galaxy smartphones over to its notebook line.

The company announced on Wednesday four mobile-first PCs that combine the power of a laptop with the responsiveness of its smartphones: the Galaxy Book, Galaxy Book Pro, Galaxy Book Pro 360 and Galaxy Book Odyssey, all of which run on Windows 10 and an Intel processor.

The new laptops are super thin and light: The Pro is 11.2 millimeters thick and the Pro 360 is 11.9 millimeters. Both are available in 13- or 15-inch AMOLED displays with 1920 x 1080 resolution. The screens feature an "intelligent color engine," adjusting the colors on screen based on the task the user is doing.

True to its name, the Galaxy Book 360's hinge can be moved and transported into a tablet. Meanwhile, the Galaxy Book, available in blue and silver with an LCD display, is 15.6-inch laptop that can be flattened 180 degrees. The Galaxy Book Odyssey -- available in black only, also with an LCD display -- touts powerful new Nvidia-powered graphics for gaming.

Samsung said the laptops feature a long-lasting battery, an updated S Pen, noise-cancelling microphones, and deep integration with smartphones.

The integration is perhaps one of the most interesting additions, allowing users sync their phone with a Galaxy laptop. Windows' Your Phone App lets users checking texts, calls and run apps on the PC.

"This is the sort of seamless integration that has been promised for years and very few have been able to deliver," said Jitesh Ubrani, analyst at market research firm IDC. "By enabling users to focus on the content first rather than the device, Samsung is going to be solving a pain point for many users. I believe this will ultimately bode well the company."

Galaxy Book Pro and Galaxy Book Pro 360 are now available for pre-order and start shipping on May 14. Galaxy Book Pro will start at $999.99, and Galaxy Book Pro 360 starts at $1,199.99.

It makes sense that Samsung would leverage its Galaxy smartphones to help boast its laptop line. The company has long been known for its displays, design, battery life and camera quality, so it's a natural step to bring some of that over to its notebooks.

"AMOLED displays are very eye-catching and including them in the new notebooks really helps Samsung set themselves apart from other notebooks in the same price range," Ubrani said. "They're also a strength for Samsung as the company is one of the largest AMOLED makers out there."

Samsung's two annual "Unpacked" press events are usually reserved for its smartphones. Holding an event specifically to showcase laptops underscores how the company is betting on sustained interest in PCs even as offices prepare for workers to return. Even though lockdown restrictions are lifting, the pandemic has changed the way consumers and businesses view laptops.

"Schools and businesses are planning for a hybrid model and this creates more opportunity for PC makers," Ubrani added. "Besides, some industries are still not expected to recover for the next few years -- such as hospitality and travel -- and many of those dollars will shift towards PCs. I suspect this is why Samsung is going big this year."

It also signals that Samsung is fully dedicated to the PC space.. In the fourth quarter of 2020, Samsung made up only 2% share in the global notebook market, according to IDC data. Samsung is playing catch up, especially when it comes to business users -- where Dell, HP, and Lenovo currently dominate -- and the consumer side.

The pressure is also on Samsung to say it's products can keep up with Apple's new blazing-fast M1 chip featured inside its latest line of Apple iMacs and iPhones.

In January, Research firm Gartner reported US consumer demand for PCs in 2020 was the highest it's been in two decades; worldwide, PC sales jumped 5% from the year before — the biggest growth in 10 years.

Earlier this year, Samsung unveiled its high-end Samsung Galaxy S21 flagship smartphones and, more recently, its budget-friendly Galaxy Series A devices. The company is expected to show off its Galaxy Note smartphone line in August, alongside a rumored foldable tablet.

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 751242

Reported Deaths: 13795
CountyCasesDeaths
Marion1032931788
Lake556911009
Allen41692692
St. Joseph36990565
Hamilton36588417
Elkhart29398461
Tippecanoe22901226
Vanderburgh22556400
Porter19356325
Johnson18471389
Hendricks17682317
Clark13226195
Madison13149344
Vigo12614253
LaPorte12419221
Monroe12207176
Delaware10966198
Howard10321225
Kosciusko9630121
Hancock8576146
Bartholomew8169157
Warrick7860156
Floyd7811180
Grant7242179
Wayne7162201
Boone6966103
Morgan6761141
Dubois6218118
Marshall6209116
Cass6016110
Henry5900110
Dearborn589878
Noble581488
Jackson509076
Shelby501496
Lawrence4742122
Gibson444894
Clinton442355
Harrison441875
DeKalb439885
Montgomery438090
Whitley406543
Huntington402681
Steuben400159
Miami395269
Jasper388054
Knox375991
Putnam372960
Wabash361983
Ripley347170
Adams345555
Jefferson335886
White331953
Daviess3033100
Wells295281
Decatur289992
Greene286885
Fayette284864
Posey273835
LaGrange273072
Scott270156
Clay267148
Washington246036
Randolph244783
Jennings235349
Spencer234531
Starke228058
Fountain220948
Sullivan214643
Owen211858
Fulton202942
Jay200932
Carroll193620
Orange188255
Perry187237
Rush175926
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Franklin170335
Tipton166246
Parke149416
Pike138234
Blackford136232
Pulaski120647
Newton113936
Brown104243
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Benton101714
Martin91715
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Switzerland8148
Union72810
Ohio57911
Unassigned0420

Ohio Coronavirus Cases

Data is updated nightly.

Cases: 1108736

Reported Deaths: 20166
CountyCasesDeaths
Franklin1287201467
Cuyahoga1157922211
Hamilton813971250
Montgomery525481043
Summit484271001
Lucas43353820
Butler39013606
Stark33332929
Lorain25672505
Warren24591303
Mahoning22370603
Lake21207388
Clermont20117253
Delaware18852136
Licking16662222
Fairfield16574204
Trumbull16548482
Medina15610271
Greene15281248
Clark14237306
Wood13292200
Portage13251215
Allen11913239
Richland11605211
Miami10849225
Wayne9141223
Columbiana9032230
Muskingum8906135
Pickaway8663122
Tuscarawas8649250
Marion8642138
Erie8056165
Ashtabula7160179
Hancock6998132
Ross6944161
Geauga6838151
Scioto6534106
Belmont6157174
Union584549
Lawrence5731102
Jefferson5678158
Huron5546122
Sandusky5442126
Darke5420129
Seneca5348128
Washington5319109
Athens523960
Auglaize502187
Mercer487385
Shelby476895
Knox4571112
Madison444266
Ashland435797
Putnam4336103
Defiance432399
Fulton432074
Crawford4037110
Brown402461
Logan387677
Preble3855105
Clinton379166
Ottawa373681
Highland359665
Williams348278
Champaign344759
Guernsey324953
Jackson318254
Perry297350
Morrow291840
Fayette285450
Hardin275265
Henry273467
Holmes2701101
Coshocton269060
Van Wert247264
Adams243256
Pike242835
Gallia240650
Wyandot234556
Hocking220563
Carroll197348
Paulding176542
Meigs148440
Monroe136344
Noble136239
Harrison114138
Morgan109624
Vinton85517
Unassigned03
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