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Samsung unveils 'mobile-first' laptops

Samsung unveiled its new Galaxy Book Pro and Galaxy Book Pro 360 laptops, which feature 5G connectivity, meaning you can be online even away from wi-fi.

Posted: May 2, 2021 1:27 AM


Samsung is bringing some of the strengths of its flagship Galaxy smartphones over to its notebook line.

The company announced on Wednesday four mobile-first PCs that combine the power of a laptop with the responsiveness of its smartphones: the Galaxy Book, Galaxy Book Pro, Galaxy Book Pro 360 and Galaxy Book Odyssey, all of which run on Windows 10 and an Intel processor.

The new laptops are super thin and light: The Pro is 11.2 millimeters thick and the Pro 360 is 11.9 millimeters. Both are available in 13- or 15-inch AMOLED displays with 1920 x 1080 resolution. The screens feature an "intelligent color engine," adjusting the colors on screen based on the task the user is doing.

True to its name, the Galaxy Book 360's hinge can be moved and transported into a tablet. Meanwhile, the Galaxy Book, available in blue and silver with an LCD display, is 15.6-inch laptop that can be flattened 180 degrees. The Galaxy Book Odyssey -- available in black only, also with an LCD display -- touts powerful new Nvidia-powered graphics for gaming.

Samsung said the laptops feature a long-lasting battery, an updated S Pen, noise-cancelling microphones, and deep integration with smartphones.

The integration is perhaps one of the most interesting additions, allowing users sync their phone with a Galaxy laptop. Windows' Your Phone App lets users checking texts, calls and run apps on the PC.

"This is the sort of seamless integration that has been promised for years and very few have been able to deliver," said Jitesh Ubrani, analyst at market research firm IDC. "By enabling users to focus on the content first rather than the device, Samsung is going to be solving a pain point for many users. I believe this will ultimately bode well the company."

Galaxy Book Pro and Galaxy Book Pro 360 are now available for pre-order and start shipping on May 14. Galaxy Book Pro will start at $999.99, and Galaxy Book Pro 360 starts at $1,199.99.

It makes sense that Samsung would leverage its Galaxy smartphones to help boast its laptop line. The company has long been known for its displays, design, battery life and camera quality, so it's a natural step to bring some of that over to its notebooks.

"AMOLED displays are very eye-catching and including them in the new notebooks really helps Samsung set themselves apart from other notebooks in the same price range," Ubrani said. "They're also a strength for Samsung as the company is one of the largest AMOLED makers out there."

Samsung's two annual "Unpacked" press events are usually reserved for its smartphones. Holding an event specifically to showcase laptops underscores how the company is betting on sustained interest in PCs even as offices prepare for workers to return. Even though lockdown restrictions are lifting, the pandemic has changed the way consumers and businesses view laptops.

"Schools and businesses are planning for a hybrid model and this creates more opportunity for PC makers," Ubrani added. "Besides, some industries are still not expected to recover for the next few years -- such as hospitality and travel -- and many of those dollars will shift towards PCs. I suspect this is why Samsung is going big this year."

It also signals that Samsung is fully dedicated to the PC space.. In the fourth quarter of 2020, Samsung made up only 2% share in the global notebook market, according to IDC data. Samsung is playing catch up, especially when it comes to business users -- where Dell, HP, and Lenovo currently dominate -- and the consumer side.

The pressure is also on Samsung to say it's products can keep up with Apple's new blazing-fast M1 chip featured inside its latest line of Apple iMacs and iPhones.

In January, Research firm Gartner reported US consumer demand for PCs in 2020 was the highest it's been in two decades; worldwide, PC sales jumped 5% from the year before — the biggest growth in 10 years.

Earlier this year, Samsung unveiled its high-end Samsung Galaxy S21 flagship smartphones and, more recently, its budget-friendly Galaxy Series A devices. The company is expected to show off its Galaxy Note smartphone line in August, alongside a rumored foldable tablet.

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 941120

Reported Deaths: 15315
CountyCasesDeaths
Marion1282511983
Lake633041097
Allen53609758
Hamilton43827447
St. Joseph41906590
Elkhart33545490
Vanderburgh30383448
Tippecanoe26820249
Johnson23609417
Hendricks22250341
Porter21737346
Clark17409229
Madison17366384
Vigo16108281
Monroe14466191
LaPorte14311239
Delaware14070221
Howard13865272
Kosciusko11418135
Hancock10841165
Warrick10674177
Bartholomew10542168
Floyd10430205
Wayne9959226
Grant9130204
Morgan8865160
Boone8389111
Dubois7710123
Dearborn762289
Henry7608130
Noble7413101
Marshall7362128
Cass7176117
Lawrence6957153
Shelby6584111
Jackson656785
Gibson6156107
Harrison603786
Huntington600195
Montgomery5805105
DeKalb574291
Knox5494104
Miami542488
Putnam536768
Clinton533665
Whitley524953
Steuben497268
Wabash483592
Jasper479160
Jefferson470092
Ripley454277
Adams444068
Daviess4169108
Scott405865
White391857
Clay390857
Greene388392
Decatur385296
Wells384983
Fayette374278
Posey359941
Jennings353156
Washington332047
LaGrange321375
Spencer317835
Fountain316555
Randolph312888
Sullivan307449
Owen283863
Starke280064
Fulton277553
Orange275859
Jay254837
Perry251652
Carroll243729
Franklin239338
Rush234130
Vermillion233250
Parke219820
Tipton209655
Pike207639
Blackford168334
Pulaski163551
Crawford146018
Newton144345
Benton142516
Brown135346
Martin128217
Switzerland125810
Warren114616
Union96911
Ohio79711
Unassigned0479

Ohio Coronavirus Cases

Data is updated nightly.

Cases: 1365800

Reported Deaths: 21596
CountyCasesDeaths
Franklin1522221560
Cuyahoga1344852327
Hamilton976051320
Montgomery670271141
Summit562091047
Lucas50900863
Butler47417655
Stark41580976
Lorain31567532
Warren30001331
Mahoning26963639
Clermont25628292
Lake24585417
Delaware22313145
Licking20487241
Fairfield20420221
Greene20309272
Trumbull19866509
Medina19796287
Clark17879328
Richland16314234
Portage16130229
Wood15681208
Allen14115256
Miami13786253
Muskingum12641152
Wayne11946238
Columbiana11708241
Tuscarawas10953269
Marion10725148
Pickaway10465129
Scioto10324127
Erie9747171
Ross9436176
Lawrence8755125
Hancock8458141
Ashtabula8317185
Geauga8173156
Belmont8140187
Jefferson7527172
Huron7423128
Union731851
Washington7183120
Athens697165
Sandusky6848134
Darke6756136
Knox6671122
Seneca6358137
Ashland5948113
Auglaize587188
Shelby5727101
Brown564171
Mercer557890
Defiance5483101
Madison543371
Crawford5425114
Highland541581
Fulton530683
Clinton525580
Logan512182
Preble4994110
Putnam4833106
Guernsey470364
Williams459282
Perry449852
Champaign445964
Ottawa436884
Jackson425362
Pike388843
Morrow383851
Fayette375853
Coshocton374766
Adams360675
Hardin359069
Gallia347356
Holmes3259108
Henry324668
Van Wert314670
Hocking301769
Wyandot280658
Carroll262652
Paulding242243
Meigs213942
Monroe189749
Noble169340
Morgan165829
Harrison157940
Vinton138118
Unassigned05
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