Bone appétit: Ben & Jerry's is now making dog treats

Ben & Jerry's is already irresi...

Posted: Jan 11, 2021 10:41 AM

Ben & Jerry's is already irresistible to most humans — and now, they're looking to hook man's best friend with a new line of dog treats.

For the first time in the brand's history, Ben & Jerry's is now selling non-dairy frozen treats called "Doggie Desserts" in supermarkets and pet stores. The ice cream-like concoctions are available in two flavors named after employees' dogs: "Pontch's Mix," which features peanut butter with pretzel swirls and "Rosie's Batch," a combination of pumpkin and mini cookies.

The treats are made with dog-friendly ingredients including a sunflower-butter base and other "high quality ingredients" that are found in Ben & Jerry's traditional ice cream, including sugar, coconut oil and wheat flour. They cost $2.99 for a 4-ounce cup or $4.99 for a pack of four.

Ben & Jerry's, which is owned by Unilever, is chomping into a growing space sparked by an increase in pet adoptions during the pandemic as people stuck at home seek companionship. Sales of dog treats specifically jumped 8% last year to $4.6 billion, according to data Nielsen provided to CNN Business.

And that's part of a wider trend: Sales of pet supplies, toys, beds and grooming products leaped by double-digit percentages from late March through early July, compared to the same period a year earlier, according to research from market research firms SPINS and IRI.

Pet adoption isn't slowing down, either. UBS estimates that about 92 million households in United States will have at least one pet by the end of 2023, up from 85 million in 2018. And 90% of dog owners consider dogs to be part of their family, the firm said.

Against that backdrop, the pet industry has proved to be recession-resilient, if not recession-proof. Consumer spending on pet essentials climbed during the Great Recession, even as overall spending declined.

"Pets don't eat less during recessions," Chewy founder Ryan Cohen previously told CNN Business. "The last thing people typically pull back on is their pet."

--CNN Business' Alicia Wallace and Matt Egan contributed to this report.

Indiana Coronavirus Cases

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Cases: 613228

Reported Deaths: 9728
CountyCasesDeaths
Marion846851338
Lake45676687
Allen32980552
Hamilton29649315
St. Joseph27531382
Elkhart24478345
Vanderburgh19610250
Tippecanoe18108141
Johnson15191295
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Hendricks14485250
Madison11044222
Clark10811144
Vigo10795181
Monroe9458113
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Kosciusko810183
Warrick680299
Hancock6782104
Bartholomew6640100
Floyd6507110
Wayne6177162
Grant6027116
Dubois558680
Boone556468
Morgan548695
Henry511464
Marshall506984
Cass486964
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Noble475659
Jackson427747
Shelby420781
Lawrence393780
Clinton375044
Gibson374459
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Ohio Coronavirus Cases

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Reported Deaths: 10768
CountyCasesDeaths
Franklin102154707
Cuyahoga865201153
Hamilton64744448
Montgomery43516419
Summit35250762
Lucas31663631
Butler31268232
Stark26096443
Warren19830142
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Mahoning17471339
Lake16250154
Clermont16128112
Delaware1453680
Licking13326137
Fairfield1294981
Trumbull12920317
Greene12174141
Medina11732168
Clark11058265
Wood10457158
Allen9988127
Portage9454111
Miami924473
Richland9236118
Marion7486113
Tuscarawas7440183
Columbiana7409124
Pickaway732150
Wayne7111172
Muskingum710342
Erie6221130
Ross5558100
Hancock555292
Scioto542764
Geauga515955
Darke473492
Lawrence460658
Union456928
Ashtabula456473
Sandusky439562
Mercer435089
Seneca433866
Huron432841
Auglaize424164
Shelby422522
Jefferson422469
Belmont421145
Washington394240
Athens38389
Putnam378075
Madison358129
Knox356122
Ashland349038
Fulton340443
Defiance334486
Crawford325774
Preble322737
Brown315821
Logan312132
Ottawa296543
Clinton291543
Williams280367
Highland279018
Jackson265845
Guernsey257126
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Morrow23464
Perry233718
Holmes226774
Henry221953
Hardin215533
Coshocton206922
Van Wert203445
Gallia199826
Wyandot196751
Pike178017
Adams177715
Hocking173224
Carroll157616
Paulding145321
Noble121040
Meigs109724
Monroe102232
Harrison89921
Morgan83931
Vinton71314
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