McDonald's teams with singer J Balvin for its newest celebrity meal

After McDonald's Travis Scott's meal became a sm...

Posted: Oct 5, 2020 12:27 PM

After McDonald's Travis Scott's meal became a smash success, McDonald's is creating another celebrity meal. This time, the fast-food chain is partnering with Latin pop superstar J Balvin.

The aptly titled "J Balvin Meal" includes all of his favorites together: a Big Mac, medium fries with ketchup and an Oreo McFlurry. The combination goes on sale Monday through November 1 in the United States. Prices vary depending on region, but customers who order the meal on the McDonald's app will get the Oreo McFlurry for free.

McDonald's is partnering with a hugely popular and award-winning artist with massive appeal. J Balvin is currently the third-most streamed artist in the world on Spotify with 56 million monthly listeners. The 35-year-old is commonly referred to as the "Prince of Reggaeton" and has collaborated with Cardi B, Dua Lipa and Bad Bunny.

"He's always been a regular at McDonald's restaurants during his concert tours, and now we're excited to bring his go-to order to our menus across the US," said Morgan Flatley, McDonald's US chief marketing officer, in a statement. The company said more surprises with J Balvin will roll out in the coming weeks.

His meal will begin when Scott's limited-time deal ends, with the burger chain likely hoping the deal provides a similar boost. Scott's meal was so popular that some restaurants ran out of the ingredients to make it, which consisted of a Quarter Pounder with cheese, bacon and lettuce, a Sprite, and a side of fries with BBQ dipping sauce.

Fast food chains like McDonald's operate on razor-thin profit margins, so promotions and new items help them stand out from the competition. Quick-serve restaurants are also trying to steer customers to their apps, which boost loyalty and sales.

Similar to Scott's meal, J Balvin's meal doesn't include any new ingredients. Rather, it's repackaging existing products to create buzz without becoming a strain on employees to learn something new, according to R.J. Hottovy, restaurant analyst at Morningstar.

He said that it reminds him of Chipotle's lifestyle bowls, "which used ingredients that were already on its menu, but marketed in a way to generate interest from a specific set of consumers." The meals, which are only sold on Chipotle's app, helped it boost downloads and sales following its 2019 launch.

Investors will learn if these celebrity-powered stunts are successful when McDonald's releases its third-quarter earnings, likely later this month.

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 300913

Reported Deaths: 5332
CountyCasesDeaths
Marion41330845
Lake26364448
Allen17299290
Elkhart16665212
St. Joseph16319220
Hamilton12459164
Vanderburgh9428112
Tippecanoe826727
Porter791279
Johnson6139164
Hendricks5807154
Vigo574474
Monroe525247
Clark495374
Delaware4789103
Madison4760119
LaPorte446894
Kosciusko446139
Howard325575
Warrick316072
Floyd306177
Bartholomew303262
Wayne295261
Cass293431
Marshall289944
Grant258747
Noble246846
Hancock243749
Henry237136
Boone235154
Dubois230430
Dearborn208829
Jackson206033
Morgan200643
Knox178017
Gibson177022
Clinton174920
Shelby174554
Lawrence171646
DeKalb171229
Adams165219
Miami155114
Wabash153018
Daviess152243
Fayette145233
Steuben141113
Jasper138311
Harrison137624
LaGrange136629
Montgomery131226
Whitley129910
Ripley123714
Decatur123542
Huntington122310
Posey118913
Putnam118326
Wells118327
Randolph117819
White117421
Clay115621
Jefferson114214
Greene100253
Scott99818
Jay95012
Starke89221
Sullivan86615
Fulton81117
Perry80921
Jennings80514
Spencer8047
Fountain7378
Washington7176
Carroll66813
Franklin65925
Orange65728
Vermillion5832
Owen5816
Parke5416
Newton54012
Tipton53726
Rush5216
Blackford51211
Pike50218
Pulaski36810
Martin3485
Brown3263
Benton3251
Crawford2781
Union2621
Switzerland2473
Warren2352
Ohio2257
Unassigned0265

Ohio Coronavirus Cases

Data is updated nightly.

Cases: 363304

Reported Deaths: 6020
CountyCasesDeaths
Franklin49267665
Cuyahoga35214736
Hamilton29462371
Montgomery19636225
Butler14472144
Lucas14033409
Summit12962310
Stark8529197
Warren798975
Mahoning7068299
Lake662766
Lorain623697
Clermont563946
Delaware540335
Licking535875
Fairfield523763
Trumbull5159144
Greene510563
Clark501064
Allen460685
Marion457751
Wood4394107
Medina428654
Miami416465
Pickaway396448
Columbiana339597
Portage334471
Tuscarawas317557
Wayne314993
Richland306732
Mercer284737
Ross239259
Hancock232736
Muskingum231910
Auglaize223230
Putnam221449
Erie217165
Darke217058
Ashtabula215753
Geauga197351
Scioto193615
Union18658
Lawrence185436
Shelby184815
Athens18454
Seneca173118
Belmont158529
Madison156218
Sandusky152327
Preble148421
Huron147518
Defiance137921
Holmes137739
Logan123613
Knox122518
Fulton122025
Crawford119116
Ottawa118930
Washington116427
Clinton103414
Ashland102722
Williams10238
Jefferson10124
Highland99517
Henry98422
Brown9644
Champaign9345
Jackson90312
Van Wert8976
Fayette89217
Hardin86118
Morrow8552
Guernsey83313
Coshocton81413
Perry77012
Adams75012
Pike7261
Wyandot70516
Gallia70413
Paulding62710
Hocking61011
Noble59722
Carroll44310
Meigs37612
Monroe31021
Morgan2395
Vinton2105
Harrison1913
Unassigned00
Fort Wayne
Overcast
32° wxIcon
Hi: 41° Lo: 38°
Feels Like: 32°
Angola
Overcast
30° wxIcon
Hi: 38° Lo: 36°
Feels Like: 23°
Huntington
Overcast
34° wxIcon
Hi: 42° Lo: 40°
Feels Like: 30°
Decatur
Overcast
34° wxIcon
Hi: 43° Lo: 40°
Feels Like: 34°
Van Wert
Overcast
34° wxIcon
Hi: 42° Lo: 39°
Feels Like: 34°
Snow/Rain Showers Tuesday
WFFT Radar
WFFT Temperatures
WFFT National

Community Events