Hershey's new website maps out how to trick-or-treat safely across the United States

Halloween is around the corner, and Hershey wants to ensure coronavirus doesn't spook trick-or-treaters from eating candy.The confectioner -- which, a...

Posted: Sep 15, 2020 2:01 PM
Updated: Sep 16, 2020 4:30 PM

Halloween is around the corner, and Hershey wants to ensure coronavirus doesn't spook trick-or-treaters from eating candy.

The confectioner -- which, along with its namesake chocolate bar, manufactures Halloween favorites Reese's Peanut Butter Cups and Kit Kats -- launched a website that maps out how to trick-or-treat safely in every county in the United States.

The website prompts people to hover over their county, which is color-coded to display the Covid-19 risk level in that area. Green represents the lowest risk for trick-or-treating and red represents the highest risk. The map also lists the number of confirmed cases in each county. (CNN's home state of Georgia, for example, has more than 30 red high-risk counties and six green low-risk counties.)

On the website, Hershey has Halloween celebration recommendations for each color -- from trick-or-treating with masks on to staying at home to watch scary movies on Netflix and everything in between. For example, for 'orange' areas, Hershey recommends a socially distant neighborhood candy hunt or neighborhood drive-by costume parties. For 'yellow' areas, Hershey suggests a decorate-your-own spooky facemask party.

Halloween typically accounts for 10% of Hershey's annual sales, but the Covid-19 pandemic threatens to put a damper on trick-or-treating this year. That has pushed the company to shift its strategy for what is typically its biggest season: less Halloween-focused packaging and a bigger focus on family-sized packs, as many people opt to celebrate at home.

And when it comes to Halloween displays, some stores are breaking them out two to four weeks earlier than usual, Phil Stanley, Hershey's global chief sales officer, told CNN Business.

'More stores have started Halloween displays earlier — most have moved up their displays two to four weeks earlier' than the typical mid-August and early September arrival, Stanley said, adding that setting up Halloween displays and aisles earlier can lead to increased sales.

Hershey's stock is down about 1% this year at $145 per share, as of Tuesday.

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 312521

Reported Deaths: 5498
CountyCasesDeaths
Marion42641849
Lake27152455
Allen18010298
Elkhart17177221
St. Joseph16799229
Hamilton13011167
Vanderburgh9751120
Tippecanoe858727
Porter827986
Johnson6389165
Hendricks6098157
Vigo608384
Monroe536750
Clark515077
Madison5060122
Delaware4905103
LaPorte465595
Kosciusko462339
Howard344277
Warrick325672
Bartholomew316863
Floyd316277
Wayne307770
Cass299931
Marshall299144
Grant272550
Noble255046
Hancock253852
Henry247537
Boone244554
Dubois237931
Dearborn219030
Jackson215534
Morgan210843
Knox187819
Gibson186925
Shelby182155
Clinton180321
DeKalb177831
Lawrence177648
Adams168222
Miami162614
Wabash162521
Daviess156443
Fayette149234
Steuben147113
Jasper144412
Harrison142924
LaGrange142630
Montgomery142127
Whitley137114
Ripley132115
Huntington127410
Decatur126143
Putnam124627
Randolph124519
Wells124429
White123222
Clay122523
Posey122116
Jefferson118816
Scott109020
Greene102653
Jay99013
Sullivan96416
Starke92021
Jennings85314
Fulton84518
Spencer8378
Perry82521
Fountain7798
Washington7527
Franklin69927
Carroll68613
Orange67328
Vermillion6243
Owen6087
Tipton57627
Parke5706
Newton56312
Rush5438
Blackford53412
Pike50919
Pulaski39515
Martin3585
Brown3424
Benton3402
Crawford2941
Union2702
Switzerland2575
Warren2382
Ohio2317
Unassigned0266

Ohio Coronavirus Cases

Data is updated nightly.

Cases: 382743

Reported Deaths: 6274
CountyCasesDeaths
Franklin51161671
Cuyahoga37222743
Hamilton30493372
Montgomery20518236
Butler15199148
Lucas14566417
Summit13933327
Stark9193206
Warren841976
Mahoning7530300
Lake710067
Lorain6690106
Clermont593651
Delaware572537
Licking564577
Trumbull5584147
Fairfield554464
Greene538066
Clark5218101
Allen494989
Marion476759
Medina471657
Wood4598107
Miami437568
Pickaway404048
Portage358972
Columbiana357698
Tuscarawas342667
Richland328539
Wayne327394
Mercer296047
Muskingum252510
Hancock245940
Ross244559
Auglaize236435
Darke232560
Erie230268
Putnam229449
Ashtabula228354
Geauga211851
Scioto200616
Union19668
Shelby194017
Lawrence193039
Athens19134
Seneca182919
Belmont170229
Madison163119
Sandusky157729
Preble156521
Huron155519
Defiance144823
Holmes140439
Logan133517
Knox131718
Fulton128726
Jefferson128613
Crawford126817
Washington125227
Ottawa124530
Clinton109115
Williams10799
Ashland107825
Highland103718
Brown10135
Henry101323
Hardin99719
Champaign9825
Van Wert97318
Jackson96212
Fayette92717
Morrow9202
Guernsey89314
Coshocton85215
Perry82912
Adams80313
Pike7661
Gallia76513
Wyandot73217
Paulding66511
Hocking64516
Noble62224
Carroll48810
Meigs39612
Monroe32321
Morgan2685
Vinton2246
Harrison2193
Unassigned00
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