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McDonald's apologizes for 'Sundae Bloody Sundae' ad

McDonald's has pulled an ad which used the words "Sundae Blo...

Posted: Nov 1, 2019 8:53 AM

McDonald's has pulled an ad which used the words "Sundae Bloody Sundae" to promote a Halloween dessert, apologizing for "any offense or distress" it may have caused.

Bloody Sunday is the name for the day in 1972 on which British soldiers shot unarmed protesters in Derry, Northern Ireland, during the Troubles -- resulting in 14 deaths.

The Irish band U2 famously wrote about the horrors of that day in a song called "Sunday Bloody Sunday".

An image of the ad, for a two-for-one dessert offer, was posted on Twitter by an Irish user who spotted it in a McDonald's in Portugal.

After a backlash, McDonald's Portugal took down all promotional material featuring the slogan.

In a statement, McDonald's Portugal said it had developed a "local market activation for a small number of its restaurants in Portugal" -- attempting to celebrate Halloween, not "to upset or insult anyone in any way."

It added: "We sincerely apologize for any offense or distress this may have caused."

In 2013, a London bar apologized after an outcry over a cocktail named "Sundae Bloody Sundae," which was served with a small toy soldier.

Neither are alone in making faux pas that have recalled painful episodes in British and Irish history. In 2012, Nike released a trainer called the "Black and Tan," which caused outrage because it brought back memories of the Black and Tans, a paramilitary force known for its violence during the Irish War of Independence.

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 710607

Reported Deaths: 13248
CountyCasesDeaths
Marion968581722
Lake51908949
Allen39337672
Hamilton34643406
St. Joseph34306543
Elkhart27477432
Vanderburgh22099394
Tippecanoe21927213
Porter17987301
Johnson17571374
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Clark12715190
Madison12367337
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LaPorte11204204
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Howard9698211
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Warrick7702155
Floyd7568176
Wayne6917198
Grant6855171
Boone6568100
Morgan6414138
Dubois6091117
Marshall5801109
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Cass5698104
Henry5588101
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Ohio56011
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Ohio Coronavirus Cases

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Cases: 1058395

Reported Deaths: 19033
CountyCasesDeaths
Franklin1229981360
Cuyahoga1080042072
Hamilton785031170
Montgomery50326998
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Stark31586896
Lorain24333473
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Delaware18162130
Licking16185207
Fairfield15796197
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Medina14961259
Greene14765236
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Wood12828185
Portage12481196
Allen11374229
Richland11102198
Miami10568214
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Wayne8619209
Columbiana8589226
Pickaway8454121
Marion8409135
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Erie7644154
Hancock6746124
Ross6727146
Ashtabula6563166
Geauga6563146
Scioto6314101
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Jefferson5372149
Huron5333114
Darke5285121
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Seneca5163120
Washington5095108
Athens509256
Auglaize477683
Mercer473785
Shelby458092
Knox4418108
Madison426559
Putnam423199
Ashland414488
Fulton411667
Defiance405596
Crawford3894102
Brown387755
Logan375176
Preble372498
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Ottawa359578
Highland348460
Williams330074
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Jackson309351
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Perry290949
Fayette278448
Morrow277239
Hardin265964
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Holmes255199
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Gallia233346
Adams230252
Wyandot228354
Hocking210759
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Paulding169239
Meigs141738
Noble133037
Monroe129041
Morgan107723
Harrison105936
Vinton81614
Unassigned02
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