Brands are beefing about who has the best chicken sandwich, and it's a mess

Popeyes, Wendy's and Chick-fil-A are in a Twitter battle over who has the best chicken sandwich.

Posted: Aug 20, 2019 5:49 PM
Updated: Aug 20, 2019 10:15 PM


Welcome to 2019, when everything is made up and brands fight on Twitter about which has the best chicken sandwich.

If you didn't know, many fast food franchises offer chicken sandwiches. Some people prefer the pickle-crowned Chick-fil-A original. Others opt for Wendy's or Church's or whatever they need to buy at the next highway exit so they can use the restroom. It's not complicated. It's a sandwich, and people have their opinions.

However, we live in a time of endless, churning rancor, and at no point should we have expected that even our chicken would be spared. Over the past 36 hours, a feedback loop of sassy brand tweets from fast food chains has caused major upheaval among the chicken sandwich factions.

When recounting the Great Chicken Sandwich War to our grandchildren, our Boston Tea Party, our assassination of Archduke Franz Ferdinand, will be Popeyes' announcement of a new chicken sandwich.

The joyous occasion was sullied by a subsequent Chick-fil-A subtweet, which Popeyes was quick to respond to. Imagine future historians piecing together this complex political web.

But wait! Fast-food Twitter's resident rabble-rouser, Wendy's, had to have her say. Popeyes responded, but the chain's biscuits ended up falling to friendly fire.

Bojangles' and Shake Shack also engaged in some light saber-rattling, as did some lesser-known chicken forces. It was quite the battle royale. For some reason, Boston Market even entered the fray, trying to take a swipe at Chick-fil-A's new mac and cheese offering. You're fighting with the wrong weapons, Boston Market!

As cute as these exchanges are, they still have an uncanny 'Black Mirror' quality to them, like when you get two Amazon Echoes to talk to each other. The more productive theater of the Chicken Sandwich War has played out among Twitter's paladins, with random users dragging Bojangles' and invoking the unassailable opinions of the ultimate chicken sandwich deciders: their grandmothers.

Like all serendipitous social media fascinations, there is a spark of academic possibility amid the chicken insults. After all, a chicken sandwich can represent so much: regional preferences, class divisions, cultural traditions.

Yes, one could pack plenty of socioeconomic insight into the Chicken Sandwich Discourse if it were given a chance to rise above the faux-squabbling throng of fast food social media directors. But one does not want to think about chicken sandwiches that much.

Indiana Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 75862

Reported Deaths: 3069
CountyConfirmedDeaths
Marion16088730
Lake7688278
Elkhart492685
Allen4002163
St. Joseph357883
Hamilton2829104
Vanderburgh202213
Hendricks1927108
Cass18029
Johnson1789119
Porter135539
Clark128749
Tippecanoe123811
Madison100665
LaPorte93130
Howard91365
Kosciusko86812
Bartholomew81747
Floyd80948
Marshall79323
Monroe76631
Delaware74552
Dubois70812
Vigo69911
Noble68829
Boone68746
Hancock68339
Jackson5965
Warrick58830
Shelby56527
LaGrange56310
Grant52930
Dearborn51228
Morgan49334
Clinton4444
Henry40620
Wayne38510
White37611
Montgomery35921
Lawrence35227
Harrison34823
Decatur34132
Putnam3128
Daviess27720
Miami2772
Scott27210
Jasper2552
Greene25434
Franklin24615
DeKalb2384
Gibson2314
Jennings22712
Steuben2133
Ripley2138
Carroll1962
Fayette1947
Perry18713
Posey1790
Starke1787
Wells1742
Orange17424
Fulton1722
Wabash1703
Jefferson1672
Knox1610
Whitley1556
Tipton14312
Washington1421
Sullivan1381
Spencer1373
Clay1245
Huntington1243
Randolph1244
Newton12010
Adams1092
Owen991
Jay920
Rush854
Pulaski811
Fountain742
Brown741
Blackford652
Ohio656
Benton640
Pike590
Vermillion580
Switzerland530
Parke511
Martin480
Crawford450
Union410
Warren241
Unassigned0206

Ohio Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 102826

Reported Deaths: 3708
CountyConfirmedDeaths
Franklin18697529
Cuyahoga13734505
Hamilton9766257
Lucas5448326
Montgomery443896
Summit3614223
Butler297663
Marion293545
Mahoning2595255
Pickaway239142
Stark1884140
Warren182139
Lorain181377
Columbiana167160
Trumbull1549108
Fairfield141632
Delaware134419
Licking131951
Clark117815
Lake113141
Wood106858
Clermont95311
Medina94535
Miami85839
Tuscarawas79314
Portage77163
Allen76946
Greene71812
Mercer63113
Belmont62326
Richland61412
Erie59728
Ashtabula57646
Geauga55944
Wayne54558
Ross4944
Darke40629
Huron4045
Madison40110
Ottawa39626
Sandusky39017
Hancock3893
Athens3602
Holmes3286
Lawrence3000
Auglaize2636
Union2601
Muskingum2431
Scioto2421
Jefferson2373
Seneca2283
Knox2127
Putnam21117
Shelby2104
Washington20922
Preble2072
Coshocton1967
Champaign1812
Morrow1762
Crawford1755
Hardin17012
Clinton1696
Highland1661
Logan1602
Ashland1543
Fulton1531
Wyandot1509
Defiance1504
Brown1462
Perry1403
Williams1363
Henry1222
Fayette1210
Guernsey1197
Hocking1189
Carroll1135
Monroe9418
Pike790
Jackson760
Van Wert732
Paulding700
Gallia701
Adams612
Meigs540
Vinton322
Morgan300
Harrison261
Noble160
Unassigned00
Fort Wayne
Scattered Clouds
79° wxIcon
Hi: 83° Lo: 57°
Feels Like: 80°
Angola
Clear
79° wxIcon
Hi: 83° Lo: 57°
Feels Like: 80°
Huntington
Broken Clouds
80° wxIcon
Hi: 81° Lo: 58°
Feels Like: 81°
Decatur
Clear
77° wxIcon
Hi: 82° Lo: 57°
Feels Like: 79°
Van Wert
Clear
77° wxIcon
Hi: 82° Lo: 56°
Feels Like: 79°
Partly Sunny Wednesday
WFFT Radar
WFFT Temperatures
WFFT National

Community Events