Burger King has a message for McDonald's: Not every meal is happy

Burger King's latest promotion throws some shade at McDonald's and its...

Posted: May 3, 2019 3:56 PM

Burger King's latest promotion throws some shade at McDonald's and its Happy Meals.

The fast food chain rolled out a new Whopper meal box, called "Real Meals," labeled with different moods and colors. The packaging comes in five moods: the Pissed in red, Blue for sad, Salty in teal, YAAAS in purple and DGAF (that's don't give a f--- in internet speak) in black.

And, good eyes, there's no "happy" option, like its competitor McDonald's has.

"With the pervasive nature of social media, there is so much pressure to appear happy and perfect," Burger King said in a release. "With Real Meals, the Burger King brand celebrates being yourself and feeling however you want to feel."

Burger King launched the meals Thursday, near the beginning of May, which is the start of Mental Health Awareness Month. The company partnered with the non-profit organization Mental Health America to promote the "overall mental health of all Americans."

The boxes are different colors, but the meals are the same. Each has a Whopper, french fries and a drink. They're a limited edition and are only available in Austin, Seattle, Miami, Los Angeles and New York City.

Burger King also produced a commercial for the #FeelYourWay campaign featuring young people experiencing the promotion's range of emotions. The nearly two-minute ad ends with "No one is happy all the time, and that's OK."

It's not the first time Burger King has trolled McDonald's. In December 2018, Burger King got people to download their app by sending them one-cent Whopper deals when they came within 600 feet of a McDonald's restaurant.

The fast food brand has a history of flashy stunts. The chain released an ad criticizing the Trump administration's decision to repeal net neutrality rules. The three-minute ad shows a "social experiment" in which a Burger King store implements a Whopper "fast lane."

It's not unusual for fast food rivals to go after McDonald's in their marketing: McDonald's is the market leader.

McDonald's did not immediately respond to a request for comment about the latest Burger King stunt.

Indiana Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 149166

Reported Deaths: 3960
CountyConfirmedDeaths
Marion24564781
Lake13079350
St. Joseph8788157
Elkhart8371132
Allen7815221
Hamilton5923113
Vanderburgh553050
Tippecanoe350914
Monroe319438
Hendricks3140130
Johnson2972127
Porter293248
Clark282157
Delaware279674
Vigo248837
Madison226991
Cass221020
LaPorte213057
Warrick186563
Kosciusko173121
Floyd172766
Howard157466
Bartholomew138657
Dubois133724
Marshall130626
Henry121828
Boone118648
Grant118039
Wayne117123
Hancock114144
Noble111333
Jackson107412
Morgan91540
Dearborn90328
Daviess83732
Gibson82611
Clinton81316
Shelby78329
Lawrence77832
LaGrange76615
Harrison73324
Knox69610
Putnam69515
DeKalb68611
Posey6745
Steuben5888
Miami5765
Fayette57515
Montgomery56422
White56215
Jasper5464
Greene51237
Scott50613
Decatur49439
Adams4645
Whitley4316
Clay4276
Sullivan42412
Ripley4178
Wells4125
Orange38624
Wabash3859
Starke3847
Huntington3695
Spencer3686
Franklin36325
Jennings35913
Washington3512
Randolph3378
Fulton3292
Jefferson3285
Pike31612
Carroll30813
Perry28914
Jay2816
Fountain2743
Tipton26623
Parke2182
Newton21111
Vermillion2111
Rush2034
Owen1991
Martin1950
Blackford1903
Crawford1481
Pulaski1431
Brown1283
Ohio1187
Benton1070
Union1020
Switzerland840
Warren731
Unassigned0233

Ohio Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 183624

Reported Deaths: 5075
CountyConfirmedDeaths
Franklin30777635
Cuyahoga19345674
Hamilton16016338
Montgomery10000185
Lucas8123370
Butler7914123
Summit6476260
Warren398160
Stark3632178
Mahoning3605283
Marion333049
Pickaway295846
Delaware278427
Lorain265489
Fairfield256156
Licking244965
Wood242981
Clark237954
Clermont230237
Trumbull2208134
Greene214040
Columbiana209687
Allen201373
Miami192756
Lake186957
Medina177742
Portage154667
Mercer144927
Ross132833
Wayne129668
Richland127524
Tuscarawas119022
Athens11572
Erie113453
Darke109950
Madison102314
Hancock99521
Auglaize93616
Putnam89227
Lawrence89025
Shelby85714
Muskingum8284
Geauga82550
Scioto7919
Belmont77127
Union7263
Ashtabula71448
Huron6989
Sandusky69122
Preble58817
Seneca58214
Ottawa56030
Holmes55010
Fulton4896
Henry44917
Jefferson4474
Defiance44213
Fayette4288
Clinton42613
Jackson4257
Crawford4178
Logan3983
Champaign3793
Highland3774
Ashland3715
Brown3603
Knox35615
Perry35111
Washington33023
Morrow3252
Hardin31413
Williams3144
Coshocton29512
Pike2820
Guernsey2808
Wyandot28013
Gallia27413
Van Wert2213
Meigs20712
Adams1956
Hocking1899
Paulding1871
Carroll1867
Monroe14318
Noble1160
Vinton883
Harrison763
Morgan710
Unassigned00
Fort Wayne
Overcast
50° wxIcon
Hi: 53° Lo: 49°
Feels Like: 50°
Angola
Broken Clouds
52° wxIcon
Hi: 53° Lo: 47°
Feels Like: 52°
Huntington
Overcast
49° wxIcon
Hi: 54° Lo: 50°
Feels Like: 45°
Decatur
Overcast
50° wxIcon
Hi: 55° Lo: 50°
Feels Like: 50°
Van Wert
Overcast
50° wxIcon
Hi: 54° Lo: 50°
Feels Like: 50°
Morning Rain Wednesday
WFFT Radar
WFFT Temperatures
WFFT National

Community Events