SEVERE WX : Flood Warning View Alerts

Twitter to disclose info on political ads amid scrutiny

Twitter says it will make advertisement on its service, including political ads, more transparent.

Posted: Oct 24, 2017 4:10 PM
Updated: Oct 24, 2017 5:13 PM

AP Technology Writer

NEW YORK (AP) - Twitter says it will provide more information about political ads on its service, including who is funding them and how they are targeted.

The move follows similar steps by Facebook and the introduction of a bill that seeks to bring more transparency to online political ads in an attempt to lessen the influence of Russia and other foreign entities on U.S. elections. The bill would require social media companies like Facebook and Twitter to keep public records on election ads and meet the same disclaimer requirements as political broadcast and print advertising. Companies would have to make "reasonable efforts" to ensure that election ads are not purchased directly or indirectly by a foreign entity, something already prohibited by law.

Twitter said Tuesday it will require ads that refer to a candidate or party to be clearly identified as election ads. The company will also require the organization funding the ads to disclose its identity, along with how much money it is spending on each ad campaign.

For non-political ads, Twitter will provide limited information such as how long they've been running. Users will also be able to see what ads are targeted at them.

Twitter didn't outline new policies on "issue-based" ads. These are the sorts of advertisements that Russia-linked accounts reportedly used to stoke racial and other tensions in the U.S. In a statement, Twitter said it is "committed to stricter policies and transparency around issues-based ads" and that it will work with other companies and policy makers to define them.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Article Comments

Fort Wayne
Few Clouds
13° wxIcon
Hi: 28° Lo: 15°
Feels Like: 4°
10° wxIcon
Hi: 23° Lo: 13°
Feels Like: 10°
12° wxIcon
Hi: 29° Lo: 17°
Feels Like: 12°
Few Clouds
13° wxIcon
Hi: 28° Lo: 15°
Feels Like: 4°
Van Wert
14° wxIcon
Hi: 28° Lo: 15°
Feels Like: 14°
Temperatures slowly warm up on Monday
WFFT Radar
WFFT Temperatures
WFFT National

Community Events