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Nike's viral 'You Can't Stop Us' ad is winning big on social media

Nike's latest ad sends a powerful message about Covid-19 and the Black Lives Matter movement. At a time when professional sports are struggling to start up amidst the pandemic, the ad has quickly become popular online.

Posted: Aug 2, 2020 8:11 AM
Updated: Aug 2, 2020 8:11 AM

Nike's latest viral ad is garnering praise online for its message of inclusiveness and perseverance at a time when organized sports have been upended by the coronavirus pandemic.

The video, called "You Can't Stop Us," features a split screen stitching together footage of Black, White, Asian and Muslim athletes. Since it launched on Thursday, it has been viewed 20 million times on Twitter alone.

It had been viewed more than 11 million times on YouTube as of Friday afternoon and many commenters applauded its themes of diversity, social justice and collectivism

"We're never alone, and that is our strength," says the ad's narrator, women's soccer star and equal-pay activist Meghan Rapinoe. "Because when we're doubted, we'll play as one. When we're held back, we'll go farther, and harder. If we're not taken seriously, we'll prove that wrong. And if we don't fit the sport, we'll change the sport."

The commercial juxtaposes disabled and able-bodied athletes as well as male and female competitors in different sports. Throughout the 90-second spot, an athlete on one half of the screen mirrors another on the opposite side move-for-move, as if they are a single person.

The ad also addresses the Covid-19 crisis, showing split-screen images of workers in hazmat suits spraying down stadium seats.

That footage is followed by shots of athletes in different sports taking a knee during the National Anthem in protest of police brutality and racial injustice.

"We know things won't always go our way," Rapinoe continues. "But whatever it is, we'll find a way. And when things aren't fair, we'll come together for change."

Many social media users praised the ad.

"Exceptional," tweeted director Ava DuVernay. "Awesome ad," wrote Twitter user Gabriela Piscopo.

But some characterized it as hypocritical, citing past critiques of Nike as a foreign "sweatshop" operator and the company's current operations in China, where some of its leading clients and pitch people haven't said much on the country's human-rights abuses.

"Nike really cares about people. Except for the people manufacturing their products," YouTube user JPeppa wrote in the comments.

Two years ago, Nike had another viral hit with its "Believe In Something" campaign starring sidelined NFL quarterback-turned activist Colin Kaepernick, who is also featured in the "You Can't Stop Us" commercial.

"No matter how bad it gets, we will always come back stronger," the latest Nike ad says in closing. "Because nothing can stop what we can do together."

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 751826

Reported Deaths: 13811
CountyCasesDeaths
Marion1033581790
Lake557861011
Allen41721692
St. Joseph37001565
Hamilton36612417
Elkhart29416461
Tippecanoe22926227
Vanderburgh22559400
Porter19364326
Johnson18481389
Hendricks17692317
Clark13231195
Madison13166344
Vigo12629253
LaPorte12425221
Monroe12219176
Delaware10969198
Howard10343225
Kosciusko9636121
Hancock8578147
Bartholomew8172157
Warrick7862156
Floyd7814180
Grant7246179
Wayne7165201
Boone6976103
Morgan6764141
Dubois6222118
Marshall6211116
Cass6023110
Henry5903110
Dearborn589878
Noble581688
Jackson509476
Shelby502296
Lawrence4749122
Gibson445395
Clinton443255
Harrison441775
DeKalb440085
Montgomery438890
Whitley406643
Huntington403181
Steuben400559
Miami395669
Jasper388855
Knox377491
Putnam373461
Wabash362383
Ripley347370
Adams345555
Jefferson336186
White332453
Daviess3033100
Wells295381
Decatur289892
Greene286885
Fayette284864
Posey273835
LaGrange273172
Scott270156
Clay267148
Washington246236
Randolph245183
Jennings235349
Spencer234631
Starke228058
Fountain221448
Sullivan214643
Owen212258
Fulton203443
Jay201032
Carroll193820
Orange188255
Perry187237
Rush175926
Vermillion175144
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Parke149616
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Blackford136232
Pulaski120748
Newton114436
Brown104443
Benton102514
Crawford102516
Martin91815
Warren84015
Switzerland8158
Union72810
Ohio57911
Unassigned0424

Ohio Coronavirus Cases

Data is updated nightly.

Cases: 1109374

Reported Deaths: 20213
CountyCasesDeaths
Franklin1288561469
Cuyahoga1158492216
Hamilton814161251
Montgomery525741049
Summit484431006
Lucas43380824
Butler39066606
Stark33348930
Lorain25690506
Warren24607305
Mahoning22383602
Lake21216389
Clermont20133253
Delaware18873136
Licking16668225
Fairfield16582204
Trumbull16559483
Medina15615273
Greene15289248
Clark14240306
Wood13296200
Portage13251216
Allen11916239
Richland11610211
Miami10857225
Wayne9147225
Columbiana9038230
Muskingum8908135
Pickaway8663122
Tuscarawas8654251
Marion8646139
Erie8058165
Ashtabula7171179
Hancock6998133
Ross6946163
Geauga6843151
Scioto6536106
Belmont6159174
Union584849
Lawrence5739102
Jefferson5681159
Huron5550122
Sandusky5444126
Darke5420129
Seneca5350128
Washington5323109
Athens524360
Auglaize502287
Mercer487585
Shelby477095
Knox4573112
Madison444566
Ashland435897
Putnam4335104
Defiance432399
Fulton432174
Crawford4045110
Brown402561
Logan387678
Preble3858105
Clinton379166
Ottawa373581
Highland359966
Williams348478
Champaign344959
Guernsey325254
Jackson318354
Perry297350
Morrow291840
Fayette285550
Hardin275565
Henry273667
Holmes2703101
Coshocton269260
Van Wert247264
Adams243256
Pike242835
Gallia240850
Wyandot234756
Hocking220663
Carroll197448
Paulding176642
Meigs148540
Monroe136345
Noble136239
Harrison114138
Morgan110024
Vinton85717
Unassigned03
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The warming trend continues into Thursday with highs reaching into the middle 80s.
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