Nipsey Hussle's store becomes sacred ground for fans

Snoop Dogg honored the late rapper Nipsey Hussle at a memorial service at the Staples Center in Los Angeles.

Posted: Apr 12, 2019 10:50 AM
Updated: Apr 12, 2019 10:50 AM

Nipsey Hussle practically lived some days at his Marathon Clothing store, and it's where he would ultimately die.

The rapper was shot and fatally wounded March 31 near his beloved store at West Slauson Avenue and Crenshaw Boulevard in South Central Los Angeles, and now throngs are converging there to remember him.

The Grammy-nominated artist was beloved for never forgetting his neighborhood and for funneling money back into it, even as he encouraged others to pursue entrepreneurship.

During Thursday's memorial to Nipsey at the Staples Center, his older brother Samiel Asghedom spoke emotionally about how the "one thing is that when you go, you go the right way. You stand up for what you believe in. You put your money where your mouth is."

"Never let the pressure sway you from doing what you want to do. Never let the politics stop you from coming around and staying around," Asghedom said. "And I hope everyone knows that's what bro did. Bro stayed and he died on Crenshaw and Slauson."

The rapper fused his love of business and technology, making it a "smart" store for his Marathon Clothing line and music.

"This is us trying to disrupt retail, create a theme park for the brand. This is us trying to create a retail network to become vertically integrated," Nipsey told Billboard in 2017. "This is us trying to super serve the core with an upgraded experience. This is us trying to fuse hip-hop, fashion, and tech."

Since the artist's death, supporters have gravitated to the block where the store's located, with some leaving flowers, candles, balloons and notes.

On Thursday a 25-mile processional wound its way from the Staples Center past the store, and social media posts have been filled with videos and photos of the makeshift memorial there where scores of people showed up.

Fellow rappers Meek Mill and T.I. shopped at the store in recent days, with the latter posting a video encouraging others to do the same.

"Anybody who want to support lil bro, anybody who want to support the cause go online man and buy you an original Crenshaw Marathon clothing s***," T.I. said.

In his remarks at Thursday's memorial, rapper Snoop Dogg told the story of Nipsey encouraging him to build an amusement park called Doggyland.

He never did, but Nipsey, who hustled his own CDs before getting a record deal, went on to become a business leader in his community.

"Nip ended up creating a square," Snoop Dogg said. "He ended up (buying) property. ... He built his own Doggyland. He built his own that people from around the world are starting to come to, take pictures of, stand in front of and immortalize this man."

To quote Nipsey's now famous mixtape, The Marathon continues.

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 662750

Reported Deaths: 12623
CountyCasesDeaths
Marion907691647
Lake48461880
Allen35897638
Hamilton32121398
St. Joseph30032513
Elkhart25403417
Vanderburgh21261379
Tippecanoe20050203
Johnson16362360
Porter15987270
Hendricks15835300
Clark11976181
Madison11756319
Vigo11625230
Monroe10343163
Delaware9842179
LaPorte9778197
Howard9059198
Kosciusko8567111
Bartholomew7464147
Warrick7422151
Hancock7409132
Floyd7217170
Wayne6640192
Grant6432157
Boone610088
Morgan6096125
Dubois5916111
Dearborn548368
Cass545099
Marshall5427104
Henry542593
Noble509778
Jackson465067
Shelby460790
Lawrence4186113
Gibson401381
Harrison400464
Clinton396153
Montgomery387283
DeKalb385878
Miami357563
Knox357485
Whitley349537
Huntington345777
Steuben338855
Wabash331876
Putnam330559
Ripley327162
Adams323549
Jasper316643
White297352
Jefferson295074
Daviess285496
Fayette271956
Decatur270988
Greene261580
Posey261231
Wells258375
Scott250850
Clay241644
LaGrange240970
Randolph225476
Spencer218030
Jennings215344
Washington211627
Sullivan203339
Fountain201642
Starke188251
Owen182353
Fulton179037
Jay177928
Carroll176518
Perry173235
Orange171250
Rush165122
Vermillion160842
Franklin159435
Tipton146741
Parke139316
Pike127832
Blackford120627
Pulaski106644
Newton96532
Brown95139
Benton92213
Crawford90713
Martin80114
Warren75814
Switzerland7548
Union67210
Ohio53711
Unassigned0431

Ohio Coronavirus Cases

Data is updated nightly.

Cases: 968874

Reported Deaths: 17346
CountyCasesDeaths
Franklin1119871212
Cuyahoga957051750
Hamilton73287974
Montgomery47254892
Summit40184957
Butler35456473
Lucas35279767
Stark29356843
Warren22381276
Lorain21994391
Mahoning19444544
Lake18379305
Clermont18346212
Delaware16437136
Licking14967200
Fairfield14506160
Trumbull14315465
Greene13568214
Medina13370219
Clark12246336
Wood11506194
Portage11008160
Allen10768235
Richland10278206
Miami10011190
Muskingum8169131
Columbiana8120183
Pickaway8041104
Tuscarawas8029236
Marion7982137
Wayne7857219
Erie6872184
Ross6130137
Geauga6057129
Hancock5981114
Ashtabula5959147
Scioto5933104
Lawrence524974
Union512352
Darke5026124
Belmont491889
Huron4797118
Jefferson4790108
Sandusky476196
Seneca4671103
Athens463733
Washington462287
Mercer4582101
Auglaize455499
Shelby440970
Knox401686
Putnam3986101
Madison392147
Ashland379195
Fulton378664
Defiance3714102
Brown369242
Crawford357496
Logan354060
Preble352671
Clinton340064
Highland327756
Ottawa323267
Williams301878
Jackson289356
Champaign286646
Guernsey286234
Fayette268144
Perry267744
Morrow259225
Henry245765
Hardin244457
Holmes2430104
Coshocton235547
Van Wert229249
Gallia221846
Adams216032
Pike215228
Wyandot209353
Hocking194049
Carroll180828
Paulding160023
Meigs135037
Noble128742
Monroe116436
Morgan100834
Harrison100433
Vinton76715
Unassigned00
Fort Wayne
Clear
36° wxIcon
Hi: 57° Lo: 31°
Feels Like: 30°
Angola
Clear
32° wxIcon
Hi: 54° Lo: 32°
Feels Like: 26°
Huntington
Partly Cloudy
33° wxIcon
Hi: 57° Lo: 31°
Feels Like: 29°
Fort Wayne
Clear
36° wxIcon
Hi: 57° Lo: 32°
Feels Like: 30°
Lima
Partly Cloudy
33° wxIcon
Hi: 56° Lo: 31°
Feels Like: 26°
Sunny, Cooler Thursday
WFFT Radar
WFFT Temperatures
WFFT National

Community Events