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The worst stocks of 2018

The stock market had a miserable 2018, so it's no surprise some companies are hoping to forget this year....

Posted: Dec 31, 2018 7:41 PM
Updated: Dec 31, 2018 7:41 PM

The stock market had a miserable 2018, so it's no surprise some companies are hoping to forget this year.

Of the 505 companies in the S&P 500, 345 fell in 2018. That's more than two-thirds — not surprising when the S&P 500 is down 7%, on its way to the worst year since the Great Recession.

Banking, finance and investments

Business, economy and trade

Companies

Financial markets and investing

General Electric Co

L Brands

Securities trading

Stock markets

Target Corp

Victoria's Secret

Companies from Activision Blizzard to Zions Bank and dozens of companies in between posted big losses. Businesses as diverse as General Electric and General Mills were way down in 2018.

And in last place...

Coty (COTY) was the worst performer in 2018, dropping 67%. The beauty and makeup supplier spent $12 billion to merge with a number of Procter & Gamble's beauty businesses, like CoverGirl. But it struggled under weak demand.

General Electric (GE) was the second worst stock this year. It fell 57% to below $10 a share and lost its vaunted spot on the Dow.

The once-great conglomerate is racing to break itself apart to pay down debt caused by poorly timed acquisitions. GE replaced CEO John Flannery on October 1 with Larry Culp, a manufacturing executive.

Retail nightmare

Victoria's Secret owner L Brands (LB) was the fourth worst stock, falling 59%. Victoria's Secret CEO Jan Singer resigned in November amid a sales slump and competition from young companies challenging the brand's grip on the lingerie industry.

Victoria's Secret has been struggling to keep up with changing consumer tastes. Flashy fashion shows, push-up bras and celebrity models aren't drawing women. Instead, women are clamoring for products with a better fit. Online stores like ThirdLove, Lively and True & Co. are using tech and harnessing data to offer custom sizes and new products.

Sales at Victoria's Secret stores that have been open for at least a year dropped 6% last quarter. Victoria's Secret has close to 1,000 stores in the United States, many of them tied to struggling malls.

HanesBrands (HBI), the parent of Hanes and Champion, was another struggling brand. It slid nearly 42%, in part because of a break with Target.

For 15 years, Target (TGT) sold C9 by Champion, a line of men's, women's and children's activewear clothing and shoes. But Target said over the summer that it won't renew its contract for the C9 line when the deal expires in early 2020.

Target was HanesBrands' second largest buyer overall behind Walmart, accounting for 13% of the company's sales last year.

Other big losers

Wynn Resorts (WYNN) fell 42%. Founder Steve Wynn stepped down as the CEO of Wynn in February after allegations of sexual misconduct pressured the billionaire casino mogul and sent the company's stock tumbling.

Packaged food stocks also tumbled in 2018.

KraftHeinz (KHC) and Conagra Brands (CAG) dropped 44%, while General Mills (GIS) fell 34%. All three companies have faced sluggish demand for some of their older food brands. Consumers are increasingly flocking to more natural and organic products.

General Mills, known for Cheerios, Trix and Yoplait, is hoping pet food will help it fight lagging cereal and snack sales.

The company bought Blue Buffalo dog food earlier in the year and recently said that it plans to double distribution.

"I think it's a huge opportunity for us," CEO Jeff Harmening told investors earlier this month about Blue Buffalo.

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 775686

Reported Deaths: 14025
CountyCasesDeaths
Marion1066871814
Lake572681031
Allen43500701
Hamilton37653427
St. Joseph37508568
Elkhart29882471
Tippecanoe23732232
Vanderburgh23634405
Porter19690327
Johnson19020394
Hendricks18271323
Clark13730199
Madison13719348
Vigo12949256
Monroe12691180
LaPorte12645225
Delaware11218198
Howard10832237
Kosciusko9851124
Hancock8855150
Bartholomew8343157
Warrick8216157
Floyd8128183
Grant7457181
Boone7289105
Wayne7273201
Morgan6988143
Marshall6376117
Dubois6327118
Cass6130112
Noble607391
Dearborn605878
Henry6001111
Jackson520977
Shelby514898
Lawrence5020128
Gibson471697
Montgomery464792
Clinton462755
DeKalb461485
Harrison459277
Huntington429082
Whitley421045
Steuben414561
Miami411573
Jasper403957
Knox397291
Putnam388762
Wabash373884
Adams358956
Ripley354571
Jefferson351487
White341854
Daviess3110100
Wells305981
Greene298485
Decatur294393
Posey288235
Fayette287764
Scott285458
LaGrange278873
Clay277649
Washington257638
Randolph248583
Jennings243349
Spencer240531
Fountain239050
Starke231559
Owen226759
Sullivan224143
Fulton210446
Jay204132
Carroll200623
Orange194456
Perry193139
Vermillion183444
Rush179127
Tipton174348
Franklin173935
Parke157816
Pike144034
Blackford138732
Pulaski124748
Newton124137
Benton111615
Brown106743
Crawford106716
Martin92715
Warren88715
Switzerland8568
Union73910
Ohio58711
Unassigned0429

Ohio Coronavirus Cases

Data is updated nightly.

Cases: 1132798

Reported Deaths: 20530
CountyCasesDeaths
Franklin1312911496
Cuyahoga1180592268
Hamilton830231263
Montgomery541901064
Summit491891018
Lucas43982835
Butler40324615
Stark34056941
Lorain26232511
Warren25125312
Mahoning22881614
Lake21602397
Clermont20592261
Delaware19295138
Licking16977227
Fairfield16959207
Trumbull16940493
Medina16019278
Greene15721254
Clark14439309
Portage13548219
Wood13411201
Allen12124245
Richland11870214
Miami11140229
Wayne9344228
Columbiana9282236
Muskingum9207137
Pickaway8796123
Marion8774140
Tuscarawas8756257
Erie8220166
Ashtabula7318180
Hancock7080135
Ross7070165
Geauga7032153
Scioto6887108
Belmont6261179
Lawrence6033106
Union595149
Jefferson5787162
Huron5678122
Sandusky5536130
Darke5476131
Seneca5391128
Washington5391111
Athens528660
Auglaize510587
Mercer492885
Shelby487798
Knox4678112
Ashland450198
Madison450066
Defiance444599
Fulton443275
Putnam4366104
Crawford4152112
Brown414163
Preble3988107
Logan396379
Clinton395667
Ottawa378281
Highland370768
Williams361878
Champaign351760
Guernsey334054
Jackson324954
Perry300550
Morrow298544
Fayette291350
Hardin280465
Henry279067
Coshocton275161
Holmes2735102
Van Wert254465
Gallia254150
Adams253658
Pike247137
Wyandot236557
Hocking224163
Carroll203349
Paulding181542
Meigs153940
Monroe139446
Noble138739
Harrison115738
Morgan112024
Vinton88217
Unassigned04
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