GOP Senate candidates in Arizona embrace Trump

GOP candidates are echoing President Trump leading up to Arizona's Senate primary election that will pick a Republican nominee for the seat currently held by Sen. Jeff Flake (R-AZ), who is retiring.

Posted: Aug 28, 2018 3:16 PM
Updated: Aug 28, 2018 3:39 PM

Health care was the top issue referenced in campaign advertisements ahead of the US Senate primaries in Arizona and Florida on Tuesday, driven largely by Democratic messaging.

The focus on health care illustrates the Democrats strategy to largely avoid messaging around President Donald Trump's scandals in Washington and instead drive home issues they believe resonate more with voters.

In Arizona's Republican Senate primary, the candidates' efforts to tie themselves to Trump were on full display in TV ads.

Immigration and security have also colored ads in the Arizona race, and entitlements, taxes, and term limits have been points of emphasis in Florida.

Over $42 million worth of TV advertising has blanketed the airwaves in the two states through the week of August 28.

Arizona

A CNN analysis of Kantar Media/CMAG ad data shows how Republicans in Arizona's competitive Senate race have focused on immigration and security issues in their TV advertising, while also emphasizing their pro-Trump bona fides. Those were the top three TV ad themes by spending through the week of August 21 -- "immigration" ($2.45 million), "pro-Trump" ($1.77 million), and "public safety" ($1.58 million).

One of the top ads from Rep. Martha McSally touches on all of these themes, particularly the race to be the most "pro-Trump" candidate. It's a critical issue for McSally, the establishment favorite, and a former Trump critic who is facing a robust Republican primary contest against two outsider candidates -- Kelli Ward and Joe Arpaio -- in the mold of Trump who have adhered to his brand of politics and seized on polarizing immigration issues.

In the spot, McSally says she's "working with President Trump to secure our border and keep Arizona families safe," promising to "crack down on sanctuary cities," "enforce the law," and "build the wall" on the US-Mexico border. The ad features a clip of Trump praising "my friend Martha McSally," and an Arizona Republic piece declaring McSally "Arizona's most reliable vote for the Trump agenda."

Another ad from One Nation, a pro-McSally conservative outside group, also focuses on immigration and security issues. "They illegally cross our border -- criminals, violent gang members, and drugs, putting us all at risk," a narrator says over images of the border and ICE agents, before praising McSally and fellow Arizona Rep. David Schweikert for their efforts on border security issues.

On the other side, Democrat Kyrsten Sinema and liberal outside groups have made health care central to their messaging. Democrats have spent over $3.46 million on "health care" ads, with "taxes" ($1.58 million) and "veterans affairs" ($1.1 million) the second- and third-most discussed topics.

In one of Sinema's ads, she recounts her family's struggle with health care costs. "We were just kids when my dad lost his job. We lost our car, we lost our home, and we lost our health insurance. I know what it's like for a family to struggle to make ends meet," Sinema says in the spot. "Health care needs to be more affordable."

Meanwhile, Red and Gold -- a mysterious super PAC with links to Arizona Democrats that formed close enough to the primary date to avoid disclosing its donors until after the contest -- has been one of the most active outside groups in the race, spending over $1.6 million on a wave of ads targeting McSally that include a number of health care spots. In one of those ads, a couple from Oracle, Arizona, detail their struggle with health care costs.

"Every month I write a check for our health insurance. It's out of control," Kim Schweitzer says in the ad. "It hurts." Larry, her husband, references McSally's vote for the GOP attempt at repealing Obamacare, saying: "Martha McSally voted for this five-time cost increase for health insurance. I mean, I don't know how anyone can afford it. I don't get it, I don't know what Martha McSally is thinking."

Across advertisers from both parties in Arizona, "health care" was the top issue by spending ($4 million), followed by "immigration" ($2.7 million), "taxes" ($2.1 million), "public safety" ($2.1 million), and "terrorism" ($1.77 million) and "pro-Trump" ($1.77 million).

Florida

In Florida, as in Arizona, health care has been the dominant TV ad theme -- though Florida has seen more than three times the amount of TV ad spending so far, despite lacking a competitive Senate primary in a race expected to pit incumbent Democratic Sen. Bill Nelson against outgoing Republican Gov. Rick Scott.

Across both parties, candidates and outside groups have spent $14.7 million on ads discussing health care (with $9.7 million of that total devoted specifically to ads about Medicare). Health care ad spending was ahead of "taxes" ($14.1 million), "Social Security" ($7.69 million), and "social issues" ($5 million) and "term-limits" ($5 million).

Broken down by party, Democrats have put the greatest emphasis on health care ($7.98 million), followed by "social issues" ($5 million), "call to action" spots ($2.9 million) and "Social Security" ($2.9 million).

For example, an ad from Senate Majority PAC, a leading Democratic outside group, features an ER doctor listing health care issues and criticizing Scott's policies as governor while praising Nelson's efforts. "We got an opioid crisis, a doctor shortage, seniors struggling to pay for care, but even with all that, Rick Scott vetoed millions in health care funds and refused federal health care funds that would have covered 750,000 Floridians. Bill Nelson took on the insurance companies, forcing them to cover people with pre-existing conditions," Dr. David Woolsey says in the spot.

And an ad from Majority Forward -- a group affiliated with Senate Majority PAC -- also hammers Scott for "veto[ing] nearly $200 million in health care funds" as governor, "slashing home health care for seniors and vaccinations for kids," and "cutting doctors at rural hospitals and treatment for opioid addiction" -- "instead, Scott backed his party and gave tax cuts to corporations and the wealthy," the ad's narrator says.

The Republican tax cuts, and tax policy generally, have been a key theme in GOP messaging in the Florida Senate race. Florida Republicans have spent $11.29 million on ads discussing taxes, while also stressing health care ($6.75 million) and "term-limits" ($5 million) -- a tactic conservatives have seized on to cudgel Nelson, a four-decade veteran of politics.

A top Scott ad hits Nelson over both the longevity of his Washington career and his opposition to tax cuts. "In 1978, the Ford Pinto was the best-selling small car in America, gas was 63 cents a gallon, and Bill Nelson was elected to Congress. Forty years later, a lot of things change, but Bill Nelson is still in Washington," a narrator says over a series of retro images. "349 times, he's voted for higher taxes."

Term-limits and Nelson's lengthy career are another recurring theme. An ad from New Republican PAC -- which has spent over $5 million on the ace so far -- ticks through Nelson's career, starting in 1972 when he was elected to the Florida legislature, and repeatedly criticizes him for liberal tax policies before closing with, "after 45 years, it's time to term-limit Bill Nelson."

The Republican approach to health care messaging in Florida, meanwhile, has been to target Democrats over the long-term viability of Medicare. One of Scott's ads argues that Democratic policies threaten the program's future: "You pay for Medicare your entire career -- your parents paid into Medicare their entire lives -- but Washington is letting Medicare crumble," a narrator says. "Bill Nelson voted to cut $716 billion from Medicare -- no wonder it's going bankrupt."

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 300913

Reported Deaths: 5332
CountyCasesDeaths
Marion41330845
Lake26364448
Allen17299290
Elkhart16665212
St. Joseph16319220
Hamilton12459164
Vanderburgh9428112
Tippecanoe826727
Porter791279
Johnson6139164
Hendricks5807154
Vigo574474
Monroe525247
Clark495374
Delaware4789103
Madison4760119
LaPorte446894
Kosciusko446139
Howard325575
Warrick316072
Floyd306177
Bartholomew303262
Wayne295261
Cass293431
Marshall289944
Grant258747
Noble246846
Hancock243749
Henry237136
Boone235154
Dubois230430
Dearborn208829
Jackson206033
Morgan200643
Knox178017
Gibson177022
Clinton174920
Shelby174554
Lawrence171646
DeKalb171229
Adams165219
Miami155114
Wabash153018
Daviess152243
Fayette145233
Steuben141113
Jasper138311
Harrison137624
LaGrange136629
Montgomery131226
Whitley129910
Ripley123714
Decatur123542
Huntington122310
Posey118913
Putnam118326
Wells118327
Randolph117819
White117421
Clay115621
Jefferson114214
Greene100253
Scott99818
Jay95012
Starke89221
Sullivan86615
Fulton81117
Perry80921
Jennings80514
Spencer8047
Fountain7378
Washington7176
Carroll66813
Franklin65925
Orange65728
Vermillion5832
Owen5816
Parke5416
Newton54012
Tipton53726
Rush5216
Blackford51211
Pike50218
Pulaski36810
Martin3485
Brown3263
Benton3251
Crawford2781
Union2621
Switzerland2473
Warren2352
Ohio2257
Unassigned0265

Ohio Coronavirus Cases

Data is updated nightly.

Cases: 363304

Reported Deaths: 6020
CountyCasesDeaths
Franklin49267665
Cuyahoga35214736
Hamilton29462371
Montgomery19636225
Butler14472144
Lucas14033409
Summit12962310
Stark8529197
Warren798975
Mahoning7068299
Lake662766
Lorain623697
Clermont563946
Delaware540335
Licking535875
Fairfield523763
Trumbull5159144
Greene510563
Clark501064
Allen460685
Marion457751
Wood4394107
Medina428654
Miami416465
Pickaway396448
Columbiana339597
Portage334471
Tuscarawas317557
Wayne314993
Richland306732
Mercer284737
Ross239259
Hancock232736
Muskingum231910
Auglaize223230
Putnam221449
Erie217165
Darke217058
Ashtabula215753
Geauga197351
Scioto193615
Union18658
Lawrence185436
Shelby184815
Athens18454
Seneca173118
Belmont158529
Madison156218
Sandusky152327
Preble148421
Huron147518
Defiance137921
Holmes137739
Logan123613
Knox122518
Fulton122025
Crawford119116
Ottawa118930
Washington116427
Clinton103414
Ashland102722
Williams10238
Jefferson10124
Highland99517
Henry98422
Brown9644
Champaign9345
Jackson90312
Van Wert8976
Fayette89217
Hardin86118
Morrow8552
Guernsey83313
Coshocton81413
Perry77012
Adams75012
Pike7261
Wyandot70516
Gallia70413
Paulding62710
Hocking61011
Noble59722
Carroll44310
Meigs37612
Monroe31021
Morgan2395
Vinton2105
Harrison1913
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