BREAKING NEWS : One man exonerated, a second charged with murder Full Story

Uber's e-bikes are cannibalizing rides from Uber's cars

Six months after jumping into the bikesharing game, Uber has made a fascinating discovery: New riders taking a spin o...

Posted: Jul 19, 2018 2:04 PM
Updated: Jul 19, 2018 2:04 PM

Six months after jumping into the bikesharing game, Uber has made a fascinating discovery: New riders taking a spin on its red Jump electric bikes in San Francisco are more likely to continue riding the bikes instead of hopping in one of its ubiquitous cars.

In other words, Uber is disrupting itself -- and the company says it couldn't be happier about it.

"This is having a positive impact on the things cities care about, notably congestion and reducing carbon," said Andrew Salzberg, who leads transportation policy and research at Uber. "Those [things] are exciting."

Uber isn't alone in feeling that way. Mobility advocates said Uber's findings show people will happily take two wheels instead of four if given the chance -- something the company hopes will lead cities to loosen restrictions on bikeshare fleets.

Uber started dabbling in e-bikes in February when it first allowed users to book rides on a Jump bike through its app. As of July 1, overall trips by new Jump riders on the Uber platform climbed 15%, even as their trips in cars and SUVs declined 10%.

The greatest shift away from cars occurred each weekday between 8 a.m. and 6 p.m., when traffic congestion is at its worst. Uber and Jump anticipated that, figuring that passengers would seek alternatives to slogging through gridlock in a car.

"This validated a lot of things we thought would be true and hoped would be true," Jump Bikes CEO Ryan Rzepecki said. "To see an increase in the overall engagement with the Uber platform was positive, and to tangibly see a mode shift happening."

Related: The case for bikes' inevitable triumph over cars

Uber, which acquired Jump in April, expects to see similar findings in the five other cities where it offers e-bikes. Many of those cities strictly limit how many bicycles bikeshare outfits can provide. Uber hopes those cities might ease their restrictions once they see how startups such as Jump can ease congestion and reduce pollution.

"People who are serious about moving people more efficiently and fighting congestion should be leaning into the idea of allowing modes like bikes and scooters to be prevalent," Salzberg said.

Transportation experts said Uber's data underscores the potential of electric bicycles to remake cities.

"There's this incredible opportunity to get us to choose smaller footprint, zero emission vehicles which are way better for cities, people's budgets and environmentally," said Robin Chase, who co-founded Zipcar and helps lead the World Resources Institute's new mobility efforts.

Related: Electric bikes emerge as a hot trend in the US

Uber isn't alone in embracing e-bikes. Its biggest rival, Lyft, purchased bikeshare startup Motivate this month, and plans to introduce more bikes and scooters. And then there are all the scooter-sharing outfits popping up lately. Bird and Lime have raised money faster than Uber and Lyft did in their early days.

Gabe Klein isn't terribly surprised by this. Klein, who co-founded the transportation consulting firm CityFi after leading the Chicago and Washington, D.C., transportation departments, said he recognized the transformative potential of Jump's electric bikes the first time he rode one. He has since bought two electric bicycles of his own.

"People are realizing vehicles can be much smaller and simpler and electric," Klein told CNNMoney. "You don't need a giant GMC Suburban for a trip under a mile."

More and more Uber riders seem inclined to agree.

Indiana Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 119066

Reported Deaths: 3612
CountyConfirmedDeaths
Marion21563768
Lake10745324
Elkhart6734112
St. Joseph6679115
Allen6364205
Hamilton4965109
Vanderburgh384231
Hendricks2779124
Monroe267137
Tippecanoe259013
Johnson2362125
Clark226757
Porter222447
Delaware201162
Cass19589
Vigo187928
Madison171475
LaPorte151941
Warrick140743
Floyd140464
Howard133964
Kosciusko127117
Bartholomew119357
Marshall102124
Dubois100919
Boone99746
Grant96636
Hancock94843
Noble92932
Henry82226
Jackson77610
Wayne77314
Morgan73940
Shelby68329
Daviess68129
Dearborn67928
LaGrange64711
Clinton63414
Harrison59824
Putnam59011
Gibson5455
Knox5379
Lawrence51829
Montgomery51321
DeKalb49111
White48814
Decatur46139
Miami4394
Greene42936
Fayette42314
Jasper4032
Steuben3977
Scott39311
Posey3541
Sullivan33812
Jennings31712
Franklin31525
Clay3105
Ripley3108
Orange28724
Whitley2876
Carroll28013
Adams2773
Wabash2758
Starke2737
Washington2702
Wells2694
Spencer2683
Jefferson2523
Huntington2503
Fulton2462
Tipton22922
Randolph2238
Perry22213
Jay1920
Newton17411
Owen1711
Martin1690
Pike1691
Rush1584
Vermillion1320
Fountain1302
Blackford1223
Pulaski1141
Crawford1100
Parke1072
Brown1033
Benton860
Ohio797
Union790
Switzerland690
Warren411
Unassigned0227

Ohio Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 152907

Reported Deaths: 4783
CountyConfirmedDeaths
Franklin27283615
Cuyahoga17603657
Hamilton13340321
Montgomery7993166
Lucas7377364
Butler6151112
Summit5393252
Warren313649
Mahoning3114282
Marion311447
Stark2946175
Pickaway268445
Lorain234286
Delaware232821
Fairfield214654
Licking196063
Columbiana195180
Wood194273
Trumbull1921132
Clark185341
Clermont176123
Lake166051
Greene153634
Medina149339
Miami147652
Allen147372
Portage117766
Mercer113919
Erie96047
Tuscarawas94320
Wayne94268
Richland94119
Ross90426
Madison85512
Darke81144
Athens7402
Geauga73349
Hancock73110
Belmont72427
Lawrence68622
Shelby66910
Ashtabula66248
Auglaize62511
Putnam62523
Sandusky58720
Huron5727
Union5512
Scioto5287
Seneca49514
Ottawa47230
Muskingum4553
Preble44716
Holmes3999
Jefferson3424
Henry33715
Defiance33212
Champaign3143
Logan3143
Clinton30512
Perry3039
Fulton2991
Brown2923
Knox28915
Jackson2667
Washington26323
Morrow2622
Hardin25713
Ashland2484
Crawford2486
Coshocton23511
Fayette2346
Highland2313
Williams2163
Wyandot21512
Pike2040
Gallia19713
Meigs17711
Guernsey1748
Hocking1679
Carroll1527
Adams1374
Van Wert1283
Paulding1130
Monroe11018
Harrison643
Morgan500
Vinton483
Noble350
Unassigned00
Fort Wayne
Clear
45° wxIcon
Hi: 61° Lo: 36°
Feels Like: 42°
Angola
41° wxIcon
Hi: 59° Lo: 34°
Feels Like: 38°
Huntington
Clear
43° wxIcon
Hi: 60° Lo: 37°
Feels Like: 43°
Decatur
Clear
46° wxIcon
Hi: 62° Lo: 37°
Feels Like: 44°
Van Wert
Clear
46° wxIcon
Hi: 63° Lo: 36°
Feels Like: 44°
More Showers Thursday
WFFT Radar
WFFT Temperatures
WFFT National

Community Events