World Cup gambling in Kenya

CNN's Farai Sevenzo explores the betting epidemic in Kenya - which is targeting all genders and ages - ahead of the start of the 2018 Russia World Cup.

Posted: Jun 19, 2018 1:07 AM
Updated: Jun 19, 2018 1:19 AM

For the first time five African nations are competing in the FIFA World Cup, and it is anticipated that an incredible 86% of the continents' population in Sub-Sahara alone will be tuning into the matches, a new GeoPoll study says. Sports-mad Kenyans are no exception

Kenya is home to world-class athletic champions, Safari Rally enthusiasts, and a rising international rugby sevens team. But football is the most popular spectator sport in the country; the English Premier League is followed religiously.

INTERACTIVE: World Cup in numbers

SCHEDULE: Matches and kickoff times

Footballer Nelson Mandela Oballa, says: "Football is life, like part of the daily routine -- you wake up, eat, football, then sleep, it goes deep." He adds that in his neighborhood, "it's all about football." Groups here gather around screens in cyber cafés, a furniture shop, in the street, sports bars and video halls to watch a game.

READ: Spain sacks coach after he takes Real Madrid job

READ: US-Mexico-Canada win 2026 World Cup bid

'Betting has spoiled the game I love so much'

Named after the former South African President, Oballa has been playing football for as long as he can remember.

"We used to go outside and play for like the whole day then my Mom would really get mad," he says.

"She had this saying 'You think I'm stupid cooking while you go and play out all day? Fine! When you come back to this house feeling hungry eat that ball, also let the football go to school and read for you, and as for this dirty dishes you are supposed to wash I hope the football washes them for you.' So my love of football started way back!"

READ: Your Country Needs You! What nationality means to the modern-day footballer

READ: And the winner of the 2018 World Cup will be ...

Oballa says that in addition to Kenyans' love of the game, on the sidelines, betting on matches is a culture that is rapidly gaining root in the country.

"Everyone is betting. I think betting is spoiling the good game. It's become more of a business to some people," Oballa said.

"It's spoiled the game I love so much."

In Sub-Saharan Africa, gambling is highest among Kenyans -- where betting is legal over the age of 18.

The proliferation of betting firms in the African nation is giving rise to growing concerns about the addictive nature of gambling, and the lack of any apparent safeguards to prevent underage gambling.

Authorities by their own admission recognize the need to provide a safety net for addicted gamblers falling through the cracks.

A government spokesman, Mwenda Njoka, tells CNN: "It's only now that Kenyans have woken up to the dangers of gambling."

READ: Mexico stuns Germany

Njoka notes that, "the regularity framework for advertising is weak," and that whilst it is the government's responsibility to ensure proper warnings about responsible gambling, he says, "we need to do more."

'When I bet, I feel good'

Twenty-year-old Richard Ndungu is one of many people for whom football and gambling go hand in hand. At the juice bar he runs in a busy market on the outskirts of Nairobi he tells us "I get like 60 dollars per week, and I spend 35 dollars on betting."

He bets every day without fail. When we meet up with him a week later, at "Stone Cold" -- a local dive bar, he's betting again, flipping through a newspaper to "Kona Ya Kubeti" (betting corner) on the betting tips page.

As he watches a game of football, he tells us how he recently placed all his rent money on a bet -- "5K" (50 USD).

"I lost. I had to deal with the landlord, I had to tell him like 'Wait, the next month I'll pay,'" he said.

"I really want to stop betting but I can't."

READ: France's 'Rainbow team' looks back on historic win twenty years on

Ndungu is no exception. Last weekend, with the World Cup only a few days away, queues of punters were already lining up outside a popular sports betting shop in Nairobi to place bets on the friendlies.

We meet up with Kevin Ochieng, who just bet on Brazil to beat Austria. A group of gamblers, some of them his friends, most of them jobless tell us they're going to bet every day, "It's for the grind."

The following day we find Kevin back at the betting shop. He says he won 180 shillings yesterday.

Kevin started betting in February after losing his job. "It was the English Premier League. I won like 20,000 (200 USD) from 100 bob (1 USD) the first time."

Now, he adds, "it's where I'm trying to buy daily bread. When I bet, I feel good because I have a lot of hope."

Kevin has been lucky "I never lose," but some people he says, have to steal to place bet.

"People do gamble with so many reasons. My reason; I have dreams, I don't have cash."

Imelda Ominde does have the cash, she's a professional nurse, who says she's not really a football fan but she bets regularly and can't miss a game, "I'm addicted to it. I can't do without betting."

She's lost almost as much as she's won, but says, "I have the money, little which I can waste a bit in."

We ask her if the World Cup will be about the game or how much money Kenyans can make -- "It will be both."

The injection of money into the game, for better or for worse, is best illustrated by SportPesa.

It's Kenya's most successful online sports betting company (literally meaning SportMoney.) Locally they're shirt sponsors for all major league football teams, and in the English Premiership for Hull City and Everton, and they have signed agreements to build local and international partnerships in soccer, rugby, boxing, motorsport.

CEO Ronald Karauri says he started the company four years ago, and that by 2016, they were posting profits of 2 Billion shillings, around $20 million.

The swanky SportPesa Nairobi offices are decked with soccer memorabilia -- signed English Premier League shirts lining the walls, football-shaped chairs and lighting; and a gigantic mobile phone, symbolizing the enormity of online betting, which is only a few digits away.

Underage gambling

We discuss the dangers of underage online gambling, and Ronald Karauri insists, "It's not affecting children."

He adds: "There's no way unless the kid had access to your phone, which is the same as you know you have a loaded gun and you leave it on the desk and you don't secure your device."

READ: Maradona and 'the only miracle of the 20th century'

In downtown Nairobi where life is less glitzy, children typically play in the streets unsupervised while their hard pressed parents go out to work.

It is here that we meet 12 and 14 year old Cousins Brian and Teddy, with their parents' permission. Teddy tells us he uses his friend's phone to gamble online, and Brian says he gets older youth to place bets in the shop on his behalf.

"Last week there," Brian says pointing to a betting shop. "We were two people, I'm 12 and he's 18, he have an ID card so I just told him how to do those things and I waited outside there. And he get inside and bet. After that he come back and he won 400 Shillings."

He explains that after splitting the prize money, he bought a $2 pair of socks with his share of the winnings. When Brian is 18 he says he will start betting on his own.

"Betting helps people, sometimes you may not get money but if you bet you can win and get money. The thing to do, you should not give up."

READ: Goals, tears and earthquake alerts on the road to Russia

Underage gambling has become a growing concern in Kenya, enabled with mobile money and easy access to the internet.

Government spokesman Mwenda Njoka tells CNN that some youth have paid the ultimate price.

"We've had cases of children committing suicide after losing bets," he said.

"What is lacking is we need to have some counseling not just for the physical but for the mindset, for people who are addicted to gambling."

Visit CNN.com/sport for more news and features

Now, because of the internet, Njoka said, it's become difficult to control and manage to prevent underage people from betting.

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 766351

Reported Deaths: 13965
CountyCasesDeaths
Marion1052671804
Lake568691028
Allen42858698
St. Joseph37286568
Hamilton37260426
Elkhart29729470
Tippecanoe23441230
Vanderburgh23153404
Porter19568327
Johnson18807391
Hendricks18059321
Madison13518345
Clark13502198
Vigo12817255
LaPorte12558224
Monroe12529178
Delaware11124198
Howard10654237
Kosciusko9751123
Hancock8734149
Bartholomew8256157
Warrick8053157
Floyd8005181
Grant7349181
Wayne7234201
Boone7173105
Morgan6904142
Marshall6329116
Dubois6270118
Cass6085111
Dearborn600078
Noble597890
Henry5944111
Jackson515677
Shelby509897
Lawrence4914127
Gibson461596
Montgomery457592
Clinton454555
DeKalb453685
Harrison452476
Whitley415345
Huntington414081
Steuben410260
Miami405073
Jasper400455
Knox388091
Putnam384662
Wabash368783
Adams352256
Ripley351071
Jefferson341586
White339354
Daviess3089100
Wells302781
Greene292985
Decatur291693
Fayette285864
Posey280935
Scott278758
LaGrange277172
Clay273148
Washington253537
Randolph247583
Jennings238649
Spencer237931
Fountain234850
Starke229959
Owen222259
Sullivan219543
Fulton207845
Jay202832
Carroll197122
Orange190956
Perry189739
Vermillion180044
Rush177327
Tipton172347
Franklin171935
Parke154816
Pike141434
Blackford137832
Pulaski123648
Newton123036
Benton109615
Brown105943
Crawford105516
Martin92515
Warren87715
Switzerland8328
Union73510
Ohio58311
Unassigned0428

Ohio Coronavirus Cases

Data is updated nightly.

Cases: 1122647

Reported Deaths: 20467
CountyCasesDeaths
Franklin1302911493
Cuyahoga1171502259
Hamilton823481259
Montgomery534491059
Summit488581014
Lucas43734832
Butler39936614
Stark33800937
Lorain25996509
Warren24896312
Mahoning22685612
Lake21457396
Clermont20368260
Delaware19120138
Licking16842227
Trumbull16786491
Fairfield16762207
Medina15832276
Greene15499254
Clark14339308
Portage13417218
Wood13338201
Allen12043245
Richland11726213
Miami10998228
Wayne9251227
Columbiana9196236
Muskingum9119137
Pickaway8738123
Tuscarawas8714254
Marion8703140
Erie8126166
Ashtabula7272179
Hancock7044134
Ross7012165
Geauga6948153
Scioto6679108
Belmont6210179
Lawrence5917104
Union590449
Jefferson5723162
Huron5630122
Sandusky5482130
Darke5436130
Seneca5376128
Washington5362111
Athens526560
Auglaize507087
Mercer490685
Shelby481297
Knox4609112
Madison447266
Ashland443198
Defiance438499
Fulton435775
Putnam4351104
Crawford4110111
Brown409662
Preble3946107
Logan391679
Clinton389266
Ottawa375581
Highland365068
Williams356478
Champaign348360
Guernsey330254
Jackson321254
Perry298350
Morrow294643
Fayette288250
Hardin279165
Henry276967
Coshocton272561
Holmes2725102
Van Wert251665
Adams249258
Gallia249250
Pike244637
Wyandot235257
Hocking222663
Carroll201249
Paulding179442
Meigs151040
Noble137739
Monroe137545
Harrison115238
Morgan111524
Vinton87217
Unassigned03
Fort Wayne
Partly Cloudy
84° wxIcon
Hi: 88° Lo: 64°
Feels Like: 87°
Angola
Partly Cloudy
84° wxIcon
Hi: 85° Lo: 64°
Feels Like: 88°
Huntington
Clear
83° wxIcon
Hi: 85° Lo: 62°
Feels Like: 85°
Decatur
Partly Cloudy
84° wxIcon
Hi: 86° Lo: 63°
Feels Like: 87°
Van Wert
Partly Cloudy
85° wxIcon
Hi: 88° Lo: 63°
Feels Like: 87°
It's a steamy Wednesday with scattered showers and thunderstorms arriving Wednesday night.
WFFT Radar
WFFT Temperatures
WFFT National

Community Events