Mark Zuckerberg's growing up moment

The offices of the old Facebook were sprinkled with signs that read, "Move fast and break things." That was long befo...

Posted: Apr 10, 2018 11:30 AM
Updated: Apr 10, 2018 11:30 AM

The offices of the old Facebook were sprinkled with signs that read, "Move fast and break things." That was long before the spread of fake news on the platform, before revelations that Russians manipulated it to sow discord in America, before evidence that it may have contributed to genocide in Myanmar, and before a data scandal that left users wondering if they could trust the platform.

The signs are long gone. They're reminiscent of a tech era now behind us.

I could feel the shift during my last visit to Facebook. I've been inside Facebook's offices many times, but going there to interview CEO Mark Zuckerberg in the immediate wake of the Cambridge Analytica scandal, with the company in crisis, felt different. The campus, in Menlo Park, has doubled in size since my visits years ago. It's still decorated with bright graffiti and signage, but the feel of the place was somber. There's a lot of work to do.

It's a feeling pervasive in tech right now: An era of innovation at a turning point, with the innovators facing the implications of what they created.

As he prepares to testify before Congress, Zuckerberg has to deal with that new reality. He's not just a tech CEO, but a world leader, overseeing a nation of two billion people that he created. He has to reckon with the serious impact the company has on democracy and the manipulation of user data and trust for political purposes, not to mention a business model under fire.

Related: Was your Facebook data shared with Cambridge Analytica? You can now find out

And until now, Zuckerberg has been protected by his own filter bubble of sorts. He's a staple behind the scenes at Facebook and a respected leader in closed door meetings there, but his public appearances are rare, often done in a studio set up inside Facebook where he can address his users in a comfortable environment and with help from a script. He may be 33, a billionaire many times over and unquantifiably powerful, but he is still relatively young and cloistered -- he has, after all, only ever had one job, and he started in it when he was 19.

Zuckerberg doesn't like doing TV interviews. He told me that weeks ago as we sat down in the ice-cold conference room code named "the Aquarium" where he holds meetings. Known for sweating at inopportune times, he wanted to talk in a place where he was comfortable.

"There's an element of accountability where I should be out there doing more interviews as uncomfortable as it is for me to do a TV interview," he admitted to me. "For what we're doing I should be out there and being asked hard questions by journalists," he said, acknowledging that his leadership must extend behind the closed doors of Facebook's Menlo Park campus.

Now he'll have another chance to be asked hard questions -- not by journalists, but by lawmakers who will likely challenge the company's underlying business model, its inability to protect user data, and the weaponization of the platform for political gain. Like the CEOs of banks, automakers and tobacco companies before him -- as the CEO of a major, world-changing company -- Zuckerberg will answer to Congress. And temperature control will be out of his hands.

This is his moment, one that could have a significant impact on him and his company, and it will not come easily to him.

A source inside Facebook says Zuckerberg's game plan is to convince lawmakers that the company is taking data privacy issues seriously and that it will be more transparent from now on. That game plan is partly why the company has in the last few weeks released an onslaught of updates regarding third party access to the platform, transparency around user data, and changes to make political advertising on Facebook more transparent.

When pressed on how the CEO, who despite growing one of the world's most influential company hasn't been outwards facing, will deal with the public format, the source said: "There's a certain degree of theater, but I think we're really focused on substance," adding "this is a leadership moment."

But as Zuckerberg steps outside his comfort zone, at least some of the focus will be on the style with which he talks about that substance.

Related: What Mark Zuckerberg will tell Congress

I remember the last time I saw Zuckerberg in public at a similarly defining moment. It was 2012, just after Facebook's IPO had made him the CEO of a public company, and he was about to take the stage at the TechCrunch Disrupt conference.

Some people forget now that when Facebook first went public, the stock plummeted. Investors were angry, and there was real skepticism about the company and its value. Sitting in the front row, I caught a glimpse of Zuckerberg moments before he stepped on stage. He was breathing deeply, lifting his shoulders like he was pumping himself up for a ball game. In that moment, he wasn't Mark Zuckerberg, 28-year old billionaire of the hottest social network out there and subject of a major Hollywood movie. He seemed, instead, like a nervous guy trying to will himself into this new role.

"I started this when I was so young and inexperienced," Zuckerberg told me during our interview. "I made technical errors and business errors. I hired the wrong people. I trusted the wrong people. I've probably launched more products that have failed than most people will in their lifetime."

Zuckerberg told me he was optimistic. He'll tell Congress the company was too idealistic. Idealism and optimism are good ingredients for a pitch deck, but when your platform has power to shape the world, they are not enough.

As users question whether Facebook will protect democracy, or harm it, whether it will connect the world, or drive us further apart, they'll be looking at the CEO. He has long been standing in the shadows behind the algorithms, but they'll be watching to see whether he will grow into his current, more public role, whether he demonstrates that he really understands the gravity of the consequences his platform has had. And they'll be looking to see whether he'll accept the fact that he is now a world leader who, to best rule the domain he created, must display a better understanding of humanity -- an ingredient too often lost behind the walls in Silicon Valley and on the engineers coding our future.

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 662750

Reported Deaths: 12623
CountyCasesDeaths
Marion907691647
Lake48461880
Allen35897638
Hamilton32121398
St. Joseph30032513
Elkhart25403417
Vanderburgh21261379
Tippecanoe20050203
Johnson16362360
Porter15987270
Hendricks15835300
Clark11976181
Madison11756319
Vigo11625230
Monroe10343163
Delaware9842179
LaPorte9778197
Howard9059198
Kosciusko8567111
Bartholomew7464147
Warrick7422151
Hancock7409132
Floyd7217170
Wayne6640192
Grant6432157
Boone610088
Morgan6096125
Dubois5916111
Dearborn548368
Cass545099
Marshall5427104
Henry542593
Noble509778
Jackson465067
Shelby460790
Lawrence4186113
Gibson401381
Harrison400464
Clinton396153
Montgomery387283
DeKalb385878
Miami357563
Knox357485
Whitley349537
Huntington345777
Steuben338855
Wabash331876
Putnam330559
Ripley327162
Adams323549
Jasper316643
White297352
Jefferson295074
Daviess285496
Fayette271956
Decatur270988
Greene261580
Posey261231
Wells258375
Scott250850
Clay241644
LaGrange240970
Randolph225476
Spencer218030
Jennings215344
Washington211627
Sullivan203339
Fountain201642
Starke188251
Owen182353
Fulton179037
Jay177928
Carroll176518
Perry173235
Orange171250
Rush165122
Vermillion160842
Franklin159435
Tipton146741
Parke139316
Pike127832
Blackford120627
Pulaski106644
Newton96532
Brown95139
Benton92213
Crawford90713
Martin80114
Warren75814
Switzerland7548
Union67210
Ohio53711
Unassigned0431

Ohio Coronavirus Cases

Data is updated nightly.

Cases: 968874

Reported Deaths: 17346
CountyCasesDeaths
Franklin1119871212
Cuyahoga957051750
Hamilton73287974
Montgomery47254892
Summit40184957
Butler35456473
Lucas35279767
Stark29356843
Warren22381276
Lorain21994391
Mahoning19444544
Lake18379305
Clermont18346212
Delaware16437136
Licking14967200
Fairfield14506160
Trumbull14315465
Greene13568214
Medina13370219
Clark12246336
Wood11506194
Portage11008160
Allen10768235
Richland10278206
Miami10011190
Muskingum8169131
Columbiana8120183
Pickaway8041104
Tuscarawas8029236
Marion7982137
Wayne7857219
Erie6872184
Ross6130137
Geauga6057129
Hancock5981114
Ashtabula5959147
Scioto5933104
Lawrence524974
Union512352
Darke5026124
Belmont491889
Huron4797118
Jefferson4790108
Sandusky476196
Seneca4671103
Athens463733
Washington462287
Mercer4582101
Auglaize455499
Shelby440970
Knox401686
Putnam3986101
Madison392147
Ashland379195
Fulton378664
Defiance3714102
Brown369242
Crawford357496
Logan354060
Preble352671
Clinton340064
Highland327756
Ottawa323267
Williams301878
Jackson289356
Champaign286646
Guernsey286234
Fayette268144
Perry267744
Morrow259225
Henry245765
Hardin244457
Holmes2430104
Coshocton235547
Van Wert229249
Gallia221846
Adams216032
Pike215228
Wyandot209353
Hocking194049
Carroll180828
Paulding160023
Meigs135037
Noble128742
Monroe116436
Morgan100834
Harrison100433
Vinton76715
Unassigned00
Fort Wayne
Clear
36° wxIcon
Hi: 57° Lo: 31°
Feels Like: 30°
Angola
Clear
32° wxIcon
Hi: 54° Lo: 32°
Feels Like: 26°
Huntington
Partly Cloudy
33° wxIcon
Hi: 57° Lo: 31°
Feels Like: 29°
Fort Wayne
Clear
36° wxIcon
Hi: 57° Lo: 32°
Feels Like: 30°
Lima
Partly Cloudy
33° wxIcon
Hi: 56° Lo: 31°
Feels Like: 26°
Sunny, Cooler Thursday
WFFT Radar
WFFT Temperatures
WFFT National

Community Events