Chloe Kim's winning more than gold after Pyeongchang

At 17, snowboarder Chloe Kim has already won an Olympic gold medal and made history by being the first woman to land ...

Posted: Feb 13, 2018 10:45 PM
Updated: Feb 13, 2018 10:45 PM

At 17, snowboarder Chloe Kim has already won an Olympic gold medal and made history by being the first woman to land back-to-back 1080 degree spins at the Games.

Her final run earned a nearly perfect score: 98.25.

Chances are she'll be earning more than high scores very soon. Kim almost seems tailor made for endorsement deals.

"Success breeds success -- and brands will want to capitalize on her gold," Elizabeth Lindsey, of the marketing agency Wasserman, told CNNMoney. "On average, we plan for endorsement deal size for Olympic athletes to double their pre-medal potential once they win gold."

Kim is already sponsored by Burton Snowboards and has a bright future as a spokeswoman for that company after her gold medal win.

Ahead of the Games, Kim also started working with brands like Nabsico, Visa, Toyota, and Samsung. Advertisers seem to love her life story -- her parents are immigrants from South Korea, and her dad pretty much quit his job to help her train. The companies have featured her in several emotionally charged, biographical commercials.

Kim's also been featured in Teen Vogue's icon issue, and made Forbes' most recent list of the 30-Under-30 sports figures.

And while her athletic exploits before and during Pyeongchang may have laid the groundwork, she's well on her way to becoming a major influencer because of her personality, Lindsey said.

"Quite frankly, it's the number one factor (greatly assisted by the win, of course)," she said. "Bottom line -- in the way that athletes are used today in brand campaigns, they have to have a personality and a voice to match, since the campaigns heavily rely on direct-to-consumer communication," Lindsey said. "No one wants to hear from a boring person!"

Related: Chloe Kim: US teenager makes history at Winter Olympics

Kim, a social media maven, is far from boring. Just take a look at her tweets South Korea for an example. She tweets about being "hangry" to her followers, and asks about ice cream between runs on the half pipe.

She has 406,000 followers on Instagram and 173,000 followers on Twitter. She told reporters that her social media following has doubled since the start of the Games.

Social media followings are a "key factor" for athletes seeking endorsement deals, according to Lindsey.

"But for someone like Chloe -- and the demographic she is likely to reach -- it's critical. Not because it's where she is -- but because it's where THEY are."

Those followers represent potential customers.

One thing that could be a concern for advertisers looking for a face for their company is how young Kim is.

"She's still a kid!" Lindsey said. "That's always a factor, as kids will always be kids. Plus as any responsible brand -- as we would counsel all our clients to be -- you have to be cognizant of her age and as a result her vulnerability. You never want to push anyone into a campaign they aren't comfortable with -- but you must be especially cognizant of that in kids."

But Lindsey noted that Kim seems smart, grounded and has a strong family support system.

Winter sports aren't as popular as more mainstream ones like basketball and football. While that might limit the earning potential of many athletes, the right person can transcend their sport and become a major star. Just look at skier Lindsey Vonn and snowboarder Shaun White. They've both become household names beyond the world of sports.

"While snowboarding may be less popular with the upcoming generations -- the industry is well aware of it and has begun the pivot toward fixing that," Lindsey said. "All they have really been missing for the last few years is a charismatic ambassador for their sport. Someone to be its face -- and an icon. I think they just got it in her."

Indiana Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 48201

Reported Deaths: 2693
CountyConfirmedDeaths
Marion11624683
Lake5146242
Elkhart328546
Allen2762129
St. Joseph194366
Cass16389
Hamilton1552101
Hendricks1403100
Johnson1278118
Porter72837
Tippecanoe7158
Madison65864
Clark65144
Bartholomew58544
Howard57557
LaPorte57326
Kosciusko5464
Vanderburgh5226
Marshall4924
Noble47828
Jackson4703
LaGrange4708
Hancock44835
Boone44243
Delaware44250
Shelby42525
Floyd37944
Morgan32931
Grant29426
Monroe29428
Montgomery29420
Clinton2892
Dubois2736
Henry26315
White26310
Decatur25032
Lawrence24425
Dearborn23623
Vigo2348
Warrick21429
Harrison21322
Unassigned193193
Greene18832
Miami1822
Jennings17611
Putnam1698
DeKalb1624
Scott1607
Daviess14317
Wayne1386
Orange13623
Steuben1292
Perry1279
Franklin1248
Jasper1212
Ripley1167
Wabash1122
Carroll1102
Fayette997
Newton9810
Starke933
Whitley925
Huntington812
Gibson802
Randolph794
Jefferson722
Wells721
Fulton701
Jay680
Washington671
Knox640
Pulaski641
Clay604
Rush583
Adams501
Benton480
Owen471
Sullivan441
Brown391
Posey390
Spencer381
Blackford372
Crawford320
Tipton321
Fountain312
Switzerland270
Parke230
Martin220
Ohio170
Vermillion140
Warren141
Union130
Pike110

Ohio Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 57150

Reported Deaths: 2911
CountyConfirmedDeaths
Franklin10271422
Cuyahoga7724373
Hamilton5924197
Marion273238
Lucas2723302
Pickaway219141
Summit2131206
Montgomery198126
Mahoning1825232
Butler157644
Columbiana130360
Stark1107112
Lorain102167
Trumbull93965
Warren83921
Clark7659
Delaware56815
Fairfield55916
Tuscarawas55210
Belmont54622
Medina51632
Lake49718
Licking47712
Miami46331
Portage44058
Ashtabula43344
Wood42151
Geauga40542
Clermont4006
Wayne36251
Richland3375
Allen31540
Mercer2818
Greene2519
Darke24825
Erie24222
Holmes2313
Huron2152
Madison1958
Ottawa14323
Crawford1355
Sandusky13414
Washington13220
Putnam12815
Ross1243
Hardin12312
Morrow1161
Auglaize1064
Coshocton972
Monroe8917
Jefferson872
Union851
Muskingum831
Hancock781
Hocking788
Preble731
Guernsey703
Lawrence700
Williams702
Clinton680
Shelby684
Logan621
Fulton610
Ashland591
Carroll593
Wyandot586
Athens561
Brown561
Knox511
Defiance503
Fayette460
Highland451
Champaign401
Scioto380
Perry341
Van Wert340
Seneca332
Henry290
Jackson230
Paulding230
Pike230
Adams221
Vinton222
Gallia171
Harrison121
Meigs120
Morgan110
Noble110
Unassigned00
Fort Wayne
Clear
72° wxIcon
Hi: 93° Lo: 70°
Feels Like: 72°
Angola
66° wxIcon
Hi: 92° Lo: 68°
Feels Like: 66°
Huntington
Clear
71° wxIcon
Hi: 91° Lo: 69°
Feels Like: 71°
Decatur
Clear
70° wxIcon
Hi: 92° Lo: 70°
Feels Like: 70°
Van Wert
Clear
70° wxIcon
Hi: 93° Lo: 71°
Feels Like: 70°
Few Storms Tuesday
WFFT Radar
WFFT Temperatures
WFFT National

Community Events