Toyota Super Bowl ad showcases flying car

Toyota is using the Super Bowl to showcase new and experimental motorized wheelchairs and other vehicles, including a...

Posted: Feb 4, 2018 12:59 PM
Updated: Feb 4, 2018 12:59 PM

Toyota is using the Super Bowl to showcase new and experimental motorized wheelchairs and other vehicles, including a futuristic flying car.

In a 30-second Super Bowl spot called "Mobility Anthem," Toyota briefly shows a flying car, and it's not just a "Blade Runner" special effect.

"The one we show in the ad is a prototype concept car that actually does work," said Toyota Motor spokesman Russ Koble.

He said it's a flying version of the company's compact car prototype, called the i-Road.

The ad also shows a disabled basketball player in a motorized wheelchair called the Exo-Wheel, which the company is experimenting with as a prototype.

The ad also features a man using a motorized wheelchair, called the iBot, to walk down stairs. That's a prototype that Toyota has been developing in partnership with a company called Deka. None of these are on the market yet, the company said.

The ad features people of different races, ages and abilities.

"This is an unprecedented opportunity for our team at Toyota to share messages of unity, friendship, diversity and perseverance," said Ed Laukes, group vice president of Toyota Marketing for Toyota Motor North America, in a statement.

Mobility is the theme of the ad, which has a voiceover saying, "When we're free to move, anything is possible."

Toyota has three Super Bowl ads this year. The company uses that same slogan in a one-minute spot titled "Good Odds," which tells the story of Lauren Woolstencroft, a Paralympic skier from Canada who has won ten medals, including eight gold.

The ad follows her progress from a baby born with stumps for legs and only one arm, to learning to walk, then learning to dance and ski with prosthetic limbs. The ad reveals at the end that she's an athlete in the Paralympics.

"I hope that my story encourages and inspires others around the world to pursue their passions, and reach for their own personal best," said Woolstencroft in a statement.

Related: Coca-Cola Super Bowl ad focuses on diversity

NBC is broadcasting the football game on Sunday between the New England Patriots and the Philadelphia Eagles and charging advertisers more than $5 million for 30-second spots.

The Paralympics take place from March 9 to 18, after the Winter Olympics, in PyeongChang, South Korea.

Diversity is also a central theme in Super Bowl ads coming from Coca-Cola, featuring an interracial couple in a spot inspired by the iconic "Hilltop" ad from 1971.

Indiana Coronavirus Cases

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Cases: 768624

Reported Deaths: 13993
CountyCasesDeaths
Marion1055891807
Lake569801031
Allen43032699
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Hamilton37335426
Elkhart29783470
Tippecanoe23503230
Vanderburgh23240405
Porter19580327
Johnson18843392
Hendricks18089323
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Warrick8084157
Floyd8043182
Grant7378181
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Boone7211105
Morgan6924143
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Noble600890
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Ohio Coronavirus Cases

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Cases: 1125420

Reported Deaths: 20490
CountyCasesDeaths
Franklin1305631493
Cuyahoga1173952263
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Montgomery536581062
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Butler40064614
Stark33876939
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Medina15880276
Greene15565254
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Portage13450218
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Allen12064245
Richland11748213
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Columbiana9216236
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Sandusky5498130
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Washington5373111
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Auglaize507787
Mercer491785
Shelby484397
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Madison448066
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Fulton436875
Putnam4358104
Crawford4120111
Brown410462
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Logan392279
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Holmes2726102
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Hocking222963
Carroll201449
Paulding180142
Meigs151540
Monroe137945
Noble137939
Harrison115438
Morgan111724
Vinton87517
Unassigned04
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