Kraft is making its Super Bowl debut

The Philadelphia Eagles could win their first Super Bowl ever on Sunday. But they aren't the only ones looking forwar...

Posted: Jan 31, 2018 6:54 AM
Updated: Jan 31, 2018 6:55 AM

The Philadelphia Eagles could win their first Super Bowl ever on Sunday. But they aren't the only ones looking forward to a big first.

Kraft, the maker of Velveeta and Jell-O, will be airing its first-ever Super Bowl commercial during the game.

For its debut, Kraft is planning to forgo the more traditional route of using celebrity cameos or funny skits. Instead it's going to feature real people.

The 30-second commercial, which cost the brand roughly $5 million, will be made in real time, using Game Day photos and videos. Users can upload their content to Twitter and Instagram with the hashtags #FamilyGreatly and #KraftEntry between 6 am ET and 8:30 pm ET on Sunday.

Related: This Super Bowl ad features a tongue-tied Alexa, flustered Jeff Bezos

"Show Kraft how YOU family- capture how you dance, how you snuggle, how you cheer," Kraft said in a statement.

The ad will give people the chance to show off their families in front of the 111 million fans watching the big game between the Eagles and the New England Patriots.

"We're calling on all families, families like yours-however you define it-to show us all the great ways you family. Because as long as you do it with love and conviction, there's no one right way to family," said Anne Field, director of brand building.

Kraft plans to air a pre-game TV commercial to explain how to participate.

The Super Bowl ad, which is part of Kraft's "Family Greatly" campaign, will air during the second half of the game.

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 766351

Reported Deaths: 13965
CountyCasesDeaths
Marion1052671804
Lake568691028
Allen42858698
St. Joseph37286568
Hamilton37260426
Elkhart29729470
Tippecanoe23441230
Vanderburgh23153404
Porter19568327
Johnson18807391
Hendricks18059321
Madison13518345
Clark13502198
Vigo12817255
LaPorte12558224
Monroe12529178
Delaware11124198
Howard10654237
Kosciusko9751123
Hancock8734149
Bartholomew8256157
Warrick8053157
Floyd8005181
Grant7349181
Wayne7234201
Boone7173105
Morgan6904142
Marshall6329116
Dubois6270118
Cass6085111
Dearborn600078
Noble597890
Henry5944111
Jackson515677
Shelby509897
Lawrence4914127
Gibson461596
Montgomery457592
Clinton454555
DeKalb453685
Harrison452476
Whitley415345
Huntington414081
Steuben410260
Miami405073
Jasper400455
Knox388091
Putnam384662
Wabash368783
Adams352256
Ripley351071
Jefferson341586
White339354
Daviess3089100
Wells302781
Greene292985
Decatur291693
Fayette285864
Posey280935
Scott278758
LaGrange277172
Clay273148
Washington253537
Randolph247583
Jennings238649
Spencer237931
Fountain234850
Starke229959
Owen222259
Sullivan219543
Fulton207845
Jay202832
Carroll197122
Orange190956
Perry189739
Vermillion180044
Rush177327
Tipton172347
Franklin171935
Parke154816
Pike141434
Blackford137832
Pulaski123648
Newton123036
Benton109615
Brown105943
Crawford105516
Martin92515
Warren87715
Switzerland8328
Union73510
Ohio58311
Unassigned0428

Ohio Coronavirus Cases

Data is updated nightly.

Cases: 1122647

Reported Deaths: 20467
CountyCasesDeaths
Franklin1302911493
Cuyahoga1171502259
Hamilton823481259
Montgomery534491059
Summit488581014
Lucas43734832
Butler39936614
Stark33800937
Lorain25996509
Warren24896312
Mahoning22685612
Lake21457396
Clermont20368260
Delaware19120138
Licking16842227
Trumbull16786491
Fairfield16762207
Medina15832276
Greene15499254
Clark14339308
Portage13417218
Wood13338201
Allen12043245
Richland11726213
Miami10998228
Wayne9251227
Columbiana9196236
Muskingum9119137
Pickaway8738123
Tuscarawas8714254
Marion8703140
Erie8126166
Ashtabula7272179
Hancock7044134
Ross7012165
Geauga6948153
Scioto6679108
Belmont6210179
Lawrence5917104
Union590449
Jefferson5723162
Huron5630122
Sandusky5482130
Darke5436130
Seneca5376128
Washington5362111
Athens526560
Auglaize507087
Mercer490685
Shelby481297
Knox4609112
Madison447266
Ashland443198
Defiance438499
Fulton435775
Putnam4351104
Crawford4110111
Brown409662
Preble3946107
Logan391679
Clinton389266
Ottawa375581
Highland365068
Williams356478
Champaign348360
Guernsey330254
Jackson321254
Perry298350
Morrow294643
Fayette288250
Hardin279165
Henry276967
Coshocton272561
Holmes2725102
Van Wert251665
Adams249258
Gallia249250
Pike244637
Wyandot235257
Hocking222663
Carroll201249
Paulding179442
Meigs151040
Noble137739
Monroe137545
Harrison115238
Morgan111524
Vinton87217
Unassigned03
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It's a steamy Wednesday with scattered showers and thunderstorms arriving Wednesday night.
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