SEVERE WX : Winter Weather Advisory View Alerts

Mark Zuckerberg is fighting to save Facebook

If there's one thing Mark Zuckerberg has consistently excelled at as Facebook's CEO, it's destroying his enemies....

Posted: Jan 12, 2018 8:24 PM
Updated: Jan 12, 2018 8:24 PM

If there's one thing Mark Zuckerberg has consistently excelled at as Facebook's CEO, it's destroying his enemies.

When Google launched Google Plus, a rival social network, Zuckerberg put Facebook in a state of "lockdown" and informed employees that "Carthage must be destroyed," according to one tell-all book from a former employee.

After Snapchat began gaining traction several years ago, Zuckerberg tried to buy the company and, failing that, pushed out a long list of features and new apps to clone the disappearing messaging app.

Google Plus is no longer viewed as a threat to Facebook. Snapchat is struggling to grow its audience. Now, Zuckerberg is turning his focus to a new enemy: Facebook itself.

On Thursday, Facebook announced a major change to News Feed, its central feature, to prioritize posts from friends and family over posts from publishers and brands.

The goal, according to Zuckerberg and Facebook, is to boost the "well-being" of the billions of people who use the social network by encouraging users to have more conversations and connections with peers, rather than being bombarded by brands.

In short, Facebook wants to show the world that it can still be a positive force in peoples' lives -- or at least show that it's really, truly trying to be.

Since the 2016 U.S. election, Facebook has come under fire for stories about fake news, Russian propaganda, filter bubbles and social media addiction. Facebook has also been described as enabling ethnic cleansing in Myanmar and Facebook's WhatsApp was cited as a cause of beatings in India after a fake news story went viral.

Suddenly, the most existential threat Zuckerberg faces isn't some rival service. It's his own.

Related: Facebook to show more content from friends, less from publishers and brands

The media is increasingly fixated on the dark, unintended consequences of Facebook and other social networks. Regulators are scrutinizing the company more than ever before. Former Facebook executives have spoken out to express regret about what they built. And so has Zuckerberg.

"For the ways my work was used to divide people rather than bring us together, I ask forgiveness and I will work to do better," Zuckerberg wrote in a Facebook post for Yom Kippur in September.

"Controlling the narrative at this juncture is critical, particularly when it comes to the press and regulators," James Cakmak, an analyst with Monness, Crespi, Hardt, wrote in an investor note Friday morning about the News Feed change.

Perhaps with that goal in mind, Zuckerberg has already gone on a listening tour across the country, revised the company's mission statement and pledged to cut into Facebook's profits to prevent abuse of the platform.

Earlier this month, Zuckerberg said his personal goal for 2018 is to focus on "fixing" Facebook's many problems. The short list he cited includes "abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent."

The News Feed update is the first of those fixes, refocusing the company on the quality of time users spend on the platform, rather than the quantity.

Even if it ends up helping Facebook's public image, there are other risks here for Zuckerberg. The News Feed change has already rattled publishers and investors who worry about it now being harder for businesses to reach customers on the platform. Facebook's stock fell 4% in early trading Friday.

Then there are the societal concerns. If the last year has shown anything, it's that seemingly banal product decisions can yield tremendous unforeseen consequences. By prioritizing content that sparks conversations with friends, Facebook could risk promoting more polarizing and opinionated posts that generate lots of comments, only adding to the filter bubble.

But inaction isn't an option for Zuckerberg either. Not only is he trying to protect Facebook's image, he's also trying to protect his own.

In one interview published Thursday, Zuckerberg suggested a renewed interest in his legacy following the birth of his two children: "It's important to me that when Max and August grow up that they feel like what their father built was good for the world."

Indiana Coronavirus Cases

Data is updated nightly.

Cases: 611039

Reported Deaths: 9716
CountyCasesDeaths
Marion844351336
Lake45508685
Allen32891552
Hamilton29546315
St. Joseph27449381
Elkhart24440345
Vanderburgh19513250
Tippecanoe18043140
Johnson15140295
Porter14865169
Hendricks14440248
Madison11009222
Vigo10769181
Clark10731144
Monroe9424113
Delaware9152134
LaPorte9103164
Howard8268144
Kosciusko808983
Warrick676599
Hancock6741104
Bartholomew6523100
Floyd6469110
Wayne6157162
Grant6011116
Dubois556980
Boone554668
Morgan545795
Henry509764
Marshall505384
Cass485264
Dearborn483245
Noble474059
Jackson426747
Shelby419581
Lawrence392980
Clinton374243
Gibson372559
Harrison350945
DeKalb348264
Montgomery346554
Knox335839
Miami323044
Steuben314545
Whitley309726
Wabash304551
Adams302136
Ripley300046
Putnam297850
Huntington293159
Jasper290534
White274143
Daviess271274
Jefferson264738
Decatur248983
Fayette247848
Greene241162
Posey240328
Wells236451
LaGrange229662
Scott225739
Clay223532
Randolph214948
Jennings199336
Sullivan192933
Spencer192422
Washington187523
Fountain184627
Starke175643
Jay168223
Owen166837
Fulton164230
Orange160835
Carroll159115
Rush155818
Perry155229
Vermillion149334
Franklin149033
Tipton133033
Parke13088
Pike118226
Blackford111422
Pulaski97337
Newton91721
Brown88235
Benton86910
Crawford8069
Martin74413
Warren6857
Switzerland6665
Union6287
Ohio4957
Unassigned0376

Ohio Coronavirus Cases

Data is updated nightly.

Cases: 864322

Reported Deaths: 10711
CountyCasesDeaths
Franklin101705707
Cuyahoga860661145
Hamilton64392448
Montgomery43309418
Summit35063761
Lucas31500625
Butler31128232
Stark25933435
Warren19746141
Lorain19165223
Mahoning17383338
Lake16178154
Clermont16057111
Delaware1445479
Licking13274137
Fairfield1287781
Trumbull12861316
Greene12114139
Medina11666168
Clark10995265
Wood10407158
Allen9945126
Portage9382109
Miami921073
Richland9186118
Marion7467113
Tuscarawas7410182
Columbiana7356124
Pickaway728450
Wayne7080171
Muskingum705241
Erie6188129
Hancock554390
Ross5532100
Scioto541664
Geauga513555
Darke471092
Lawrence457958
Ashtabula454673
Union454628
Sandusky438562
Mercer434489
Seneca431566
Huron430041
Auglaize423064
Shelby421922
Jefferson420569
Belmont417740
Washington391840
Athens38129
Putnam376275
Madison356529
Knox354422
Ashland347438
Fulton339343
Defiance332286
Crawford323874
Preble321437
Brown313921
Logan309132
Ottawa294943
Clinton290743
Williams279467
Highland276718
Jackson265345
Guernsey256326
Champaign252628
Fayette237330
Morrow23334
Perry232018
Holmes225674
Henry220149
Hardin214033
Coshocton205722
Van Wert202645
Gallia198826
Wyandot196151
Pike177417
Adams176915
Hocking172624
Carroll156216
Paulding144721
Noble120740
Meigs109024
Monroe101032
Harrison89421
Morgan83430
Vinton70813
Unassigned00
Fort Wayne
Cloudy
32° wxIcon
Hi: 32° Lo: 27°
Feels Like: 20°
Angola
Cloudy
28° wxIcon
Hi: 31° Lo: 20°
Feels Like: 18°
Huntington
Cloudy
31° wxIcon
Hi: 32° Lo: 26°
Feels Like: 22°
Fort Wayne
Cloudy
32° wxIcon
Hi: 32° Lo: 28°
Feels Like: 20°
Lima
Cloudy
32° wxIcon
Hi: 32° Lo: 28°
Feels Like: 22°
Wintry Mix & Snow
WFFT Radar
WFFT Temperatures
WFFT National

Community Events