This futuristic salon lets you preview hair colors virtually

A trip to the hair salon can be nerve wracking: how short should you go? Is that the right hair color?German c...

Posted: Jan 10, 2018 8:19 AM
Updated: Jan 10, 2018 8:19 AM

A trip to the hair salon can be nerve wracking: how short should you go? Is that the right hair color?

German consumer goods giant Henkel will soon let you preview looks with augmented reality to alleviate that stress. It also offers an in-depth analysis of your hair's health and will customize shampoos based on those results.

Henkel, which owns salon brand Schwarzkopf Professional, plans to offer this experience to select salons in U.S. and Europe later this year. The company is teasing its vision for salons at CES 2018 in Las Vegas this week.

Founded in 1876, Henkel -- which is also behind brands such as Dial soap and Purex laundry detergent -- reported sales of 18.7 billion euros ($22.3 billion) last year. Its hair care products are in tens of thousands of salons worldwide.

The salon experience starts with a personalized assessment of your hair's health by using a high-tech device outfitted with infrared and light sensors. The handheld device -- called the SalonLab Analyzer -- analyzes the inner hair condition, moisture level and "true color" of your hair.

The readings from the device are analyzed by a proprietary algorithm developed by Henkel's scientists. It uses digitalized hair model based on thousands of reference measurements.

Related: Amazon's smart mirror patent teases the future of fashion

During a demo, it measured my roots and ends, and determined my hair needs more moisture.

The reading was processed by an algorithm and combined with a hairdresser's own assessment of my hair. A stylist viewed my hair data via an iPad app and gave me a color consultation using augmented reality.

Augmented reality, which shows digital objects on top of the real world, allows you to preview different hair colors to see how they would look on you before coloring.

I was able to see what my hair, typically blonde, looked like with red and brown tones. The shades were realistic. I could even run my fingers through my hair and move my head around with the color staying in tact. The most surprising part: It didn't look cartoonish or like I was wearing a wig.

"We want to take the guesswork out of the process for the hairdresser," Nils Daecke, head of digital marketing at Henkel Beauty Care, told CNN Tech. "We don't want something that takes away their expertise or the magic of the consultation process. But [we're providing] something that really enhances the process and distinguishes them from other hairdressers who might not have the service.".

The company's "SalonLab Customizer" machine also created a personalized shampoo based on my hair health data. It offers 128 different shampoo combinations, and it eventually will serve up custom conditioners, too.

My custom shampoo was made in about 30 seconds. It arrived with my initials on the label and a barcode in case I wanted to reorder more of it online.

Related: The future of getting dressed: AI, VR and smart fabrics

Individual salons will determine the pricing for these services.

This isn't the first time some beauty brands have used augmented reality. L'Oreal has an app called MakeupGenius that lets you try on cosmetics like eye shadow and lipstick on your skin virtually. Sephora has a similar feature in its app called Virtual Artist.

But Henkel said it's the first to introduce augmented reality, a hair analyzer and personalized shampoos to the professional hair care space.

"We want to be the first to disrupt the hair care industry," Daecke said. "We are also willing to disrupt ourselves and change the way we [create] products."

Indiana Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 45952

Reported Deaths: 2650
CountyConfirmedDeaths
Marion11387679
Lake4872240
Elkhart308543
Allen2677114
St. Joseph184965
Cass16369
Hamilton1484100
Hendricks136699
Johnson1235118
Porter68537
Madison64363
Tippecanoe6408
Clark62244
Bartholomew57844
Howard54356
LaPorte53925
Kosciusko4952
LaGrange4596
Jackson4553
Noble44728
Vanderburgh4306
Hancock42935
Delaware42648
Boone42242
Shelby41625
Marshall4123
Floyd36344
Morgan32031
Montgomery28720
Grant28526
Clinton2792
Dubois2606
White25810
Monroe25628
Decatur24632
Henry23515
Lawrence23124
Vigo2248
Harrison20822
Dearborn20422
Warrick20129
Greene18431
Miami1802
Jennings16911
Putnam1658
DeKalb1594
Scott1547
Daviess13916
Orange13323
Wayne1286
Franklin1248
Steuben1232
Perry1209
Ripley1127
Carroll1092
Jasper1092
Wabash1072
Fayette967
Newton9510
Whitley814
Randolph764
Starke733
Huntington702
Wells681
Jay670
Fulton661
Jefferson651
Washington641
Pulaski631
Knox620
Clay594
Rush573
Benton480
Adams451
Owen451
Gibson442
Sullivan441
Brown381
Blackford372
Posey350
Spencer311
Tipton301
Crawford290
Fountain292
Switzerland250
Martin220
Parke220
Ohio140
Warren141
Union130
Vermillion130
Pike80
Unassigned0194

Ohio Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 52865

Reported Deaths: 2876
CountyConfirmedDeaths
Franklin9338407
Cuyahoga7013366
Hamilton5224198
Marion273138
Lucas2628302
Pickaway217641
Summit1969206
Montgomery178426
Mahoning1752228
Butler144844
Columbiana120960
Stark1052112
Lorain96267
Trumbull86362
Warren75721
Clark7399
Belmont53421
Delaware51815
Tuscarawas51510
Fairfield50316
Medina49132
Lake44316
Miami44231
Ashtabula42144
Portage41858
Licking41611
Geauga39042
Wood38451
Clermont3566
Wayne35452
Richland3185
Allen29740
Mercer2728
Darke23625
Erie22922
Greene2229
Holmes2043
Madison1888
Huron1772
Crawford1357
Ottawa13023
Washington12720
Sandusky12213
Morrow1151
Putnam11516
Hardin11312
Ross1092
Auglaize993
Monroe8617
Coshocton811
Jefferson802
Union801
Hancock761
Hocking767
Muskingum731
Preble661
Lawrence650
Williams652
Clinton620
Guernsey603
Shelby594
Logan581
Wyandot584
Fulton570
Ashland551
Brown531
Carroll513
Defiance483
Fayette460
Highland431
Knox391
Champaign381
Athens371
Scioto360
Seneca332
Perry301
Henry290
Van Wert270
Paulding230
Vinton222
Adams211
Pike200
Jackson170
Gallia141
Harrison121
Meigs110
Noble110
Morgan90
Unassigned00
Fort Wayne
Broken Clouds
86° wxIcon
Hi: 91° Lo: 66°
Feels Like: 87°
Angola
Few Clouds
84° wxIcon
Hi: 90° Lo: 66°
Feels Like: 85°
Huntington
Few Clouds
85° wxIcon
Hi: 89° Lo: 64°
Feels Like: 85°
Decatur
Scattered Clouds
86° wxIcon
Hi: 90° Lo: 66°
Feels Like: 86°
Van Wert
Scattered Clouds
86° wxIcon
Hi: 91° Lo: 66°
Feels Like: 86°
Hot Thursday
WFFT Radar
WFFT Temperatures
WFFT National

Community Events