Anyone can go onto Facebook or Twitter and make a lot of noise on the internet.
But it takes years of expertise and focus to make the message effective.
That's what Cyclone Social, based here in Fort Wayne, does for companies across the country.
Fox 55's Andrew Logsdon shows us in this week's Locally Made Monday.
Making the most out of your message.
"It's like buying that commercial time, but only showing it to the people that you really want to see it," says Andrew Lamping.
Targeted advertising and marketing done over the internet and on your devices.
"Ultimately, we're a strategic marketing company. We really stay niche though, in the fact that everyone's got a cell phone in their hand, they're on social media all day long, we're going to leverage your business for that," Lamping says.
And it can take your message to the exact person you want to see it.
"We can say, let's target females who in 46804 who drink Diet Coke, drive a Mercedes Benz, own a house, and have kids under the age of six. Let's show them one ad, but then let's show makes in 46801, 46814, who own an airplance and have a credit card spending. We can hit them with a different ad," Lamping says.
Cyclone Social founder and CEO Lamping says it fully maximizes marketing data to reach the right people.
"That's the beauty of Facebook... It's tracking a lot of data on individuals, when you're signing up for facebook, it's giving you that data. So this isn't something special for Cyclone Social, where we maximize it is, we utilize the tools that the social media platforms give us, and then we say, we're going to build sales funnels and real marketing plans to maximize it for a company," Lamping says.
Lamping says they only do it for one company in any industry.
"We actually work with companies in one industry, and that's it. So each of our clients, we don't bring on direct competitors, basically. We will work with one client in an industry, and then once we've got that client, we're done. We move on to the next industry," Lamping says.
And he says that works for their nearly one hundred forty clients all over the world.
"So a company might decide they're going to hire a full-time social media manager, or they're going to hire Cyclone Social and all of their resources and all of their team to play that role instead," Lamping says.
Find out more about Cyclone Social at-
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