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WFFT | Local Sales Manager

WFFT-TV the FOX affiliate in Fort Wayne, IN is seeking an experienced Local Sales Manager (LSM).

WFFT-TV the FOX affiliate in Fort Wayne, IN is seeking an experienced Local Sales Manager (LSM). The ideal candidate will possess strong leadership qualities and exceptional negotiation expertise, along with effective communication, problem solving and project management skills. The Local Sales Manager will work with the sales team to strengthen client relationships, provide clients with solutions and achieve station revenue goals. The Local Sales Manager will drive core revenue growth and market share growth along with new business development and digital sales. The LSM will report directly to the General Sales Manager.

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• Meet and exceed revenue budgets and share goals including total station, new business development, digital and station initiatives
• Work with management team on managing inventory and rates to maximize station revenue in order to achieve and exceed revenue goals
• Recruit, hire and train account executives to achieve revenue and share goals
• Develop strong client relationships through in-person meetings, sales presentations and client entertainment
• Schedule and conduct weekly sales meetings, one-on-one AE meetings, in-field sales calls and additional training opportunities
• Maintain exceptional knowledge of the Fort Wayne market in order to identify key strategies, emerging categories and new client prospects
• Analyze market trends and competitive initiatives

• Education: BA or BS in business, marketing, advertising, communications or equivalent related experience preferred
• 8+ years of broadcast sales experience, which would include sales management, preferred
• Proven track record of growing revenue, growing station market share, selling cross-platform, and new business development
• Proficient in inventory management, pricing, and forecasting
• OSI, Matrix and comScore experience a plus or advanced knowledge of television sales software systems and processes
• Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment
• Effective communication and client presentation skills
• Excellent follow-up, strong organizational skills and attention to detail

WFFT-TV is an Equal Opportunity Employer

Please send your resume to:
Tascha Heiman
General Sales Manager

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