WFFT | Account Executive

WFFT-TV, the Fort Wayne, Indiana FOX TV affiliate is currently seeking a business to business sales professional to join its sales team.

WFFT-TV, the Fort Wayne, Indiana FOX TV affiliate is currently seeking a business to business sales professional to join its sales team. This individual will develop new business and increase shares with existing clients selling ad space in some of television’s most popular programming including the NFL, MLB World Series, and NASCAR as well as a full complement of digital marketing products. This challenging and competitive sales position has the potential to earn $70,000 in the first year. Benefits include a comprehensive medical plan, dental plan, a 401K retirement plan with matching funds, and a monthly car allowance.

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Responsibilities:
• Business to business sales
• Achieve assigned revenue goals for TV and digital sales
• Maintain assigned accounts and develop new accounts all while creating strong relationships with clients
• Implement strategies to consistently grow revenue
• Research, prepare and deliver sales presentations with marketing solutions to clients, explaining the benefits
• Work with clients and station personnel to develop commercial concepts and promotional opportunities
• Track accounts receivable and collect outstanding balances
• Devote time to monitoring the competition, staying on top of industry trends, and sales training

Qualifications:
• Bachelor’s Degree in Business, Marketing, Advertising or related field
• Effective negotiator
• Understanding of TV audience measurement systems and psychographic research
• Knowledge of strength and weaknesses of competitive media
• Well organized multi-tasker with ability to adapt to a fast paced environment
• Strong problem solver
• Superior verbal, written and computer skills

If you meet these qualifications and have the passion to build a career in media sales and marketing, please send a cover letter and resume to Tascha Heiman at theiman@wfft.com.

WFFT is proud to be an Equal Opportunity Employer.

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